NEW Permanent Crème Toner Shades
Command a superior tone with WELLA colorcharm Permanent Crème Toners. 8 crème toner shades - 4 icy cool tones and 4 pastel enhancing tones-let you neutralize brass and perfect your blonde with up to 90% less breakage.** All toners are shown on level 10 lightest blonde hair.
• Neutralize brass with up to 90% less breakage**
• 4 Icy blonde tones & 4 pastel enhancing toners
• Perfectly even tone from root to end
• Free of gluten, phthalates, parabens, and animal derived ingredients
• Works on naturally blonde or pre-lightened hair
• TO be used with ONLY 10 volume developer***
*WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC.
**WELLA colorcharm lightener + permanent toner vs. lightener alone.
***Using 20 volume may cause uneven results and scalp sensitivity.
