New Shade Palette
Our 21 NEW Wella Colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage, *letting you gloss, tone, refresh, or enhance hair color. Grouped into shades families with color-coded packaging, finding your perfect shade couldn't be easier. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.
*vs. permanent color
SIMPLY MIX WITH NEW 10 VOL CREAM DEVELOPER
Our NEW developer offers a slightly more intense shade result with better gray blending and is free of animal derived ingredients.
Simply mix 1 part Wella colorcharm Demi-Permanent Color with 2 parts 10 Volume Cream Developer. Can be applied with bottle or brush.
Check out our detailed sheet here to learn more
Recreate The Looks
