1 Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.
2 FOR PEOPLE NOT CURRENTLY ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be sever. Always ask your stylist to perform an allergy alert test 48h before each coloration. Strictly follow safety instructions and consult . If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect Brand.