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Effective immediately, we will extend the 2019 Global Elite point expiration date until June 30, 2020. All points redeemed for cancelled in-salon or studio seminars will be refunded to your account to be used before September 30, 2020.
Stylist Loyalty Program

Global Elite™ is a program designed to reward our loyal customers for their purchases of Wella Professionals™, Sebastian™, NIOXIN®, System Professional™, OPI and ghd products. We are committed to driving the success of our customers with top-rated education trainers and classes, exclusive business building offerings and community-based opportunities.

How It Works


Once the minimum purchase requirement is met you’ll be automatically enrolled.


Shop ProfessionalStore.com for
all your regular essentials


Earn points for every $1 you spend


Redeem your points anytime on GlobalEliteSalon.com


join now


sign in
What do I need to do?

To qualify for Global Elite simply purchase the quarterly minimum for your point level as shown in the chart below and you’re automatically enrolled! Once enrolled, you can gain points through any combination of purchases of Coty Professional Beauty products.

Point Structure

Point Level
Annual Purchase
Minimum Quarterly
Points Earned
Per $1
System Professional
Points Earned Per $1
Starter $1K - $4,999 $250 2 2
Silver $5K - $9,999 $1,250 2 2
Gold $10K - $24,999 $2,500 4 12
Platinum $25K - $99,999 $6,250 6 15
Diamond $100,000 + $25,000 8 18

*Customers enrolled in Starter level can only earn points for purchases made on ProfessionalStore.com

How to Redeem Your Points

Redeeming your reward points is easy. Simply log onto the Global Elite™ website at globalelitesalon.com enter your user ID and password and select the benefit of your choice. Similar to your favorite online shopping experience, you select items, add to your shopping cart and are guided to checkout to complete the order. All unused points earned during the calendar year will expire on March 31 of the following year.

Points Earned
Unused Points are
Banked For Education
January - March September 30
April - June December 31
July - September March 31
October - December March 31

*All unused points earned during the calendar year will expire on March 31 of the following year.

What Can I Get?

Points can be redeemed for In-Salon and Studio Education, Back Bar, Business Support Activities and top rated benefit offerings that include:

  • Best-in-class education from our elite Top Stylists
  • In-Salon, Regional & Studio Education
  • Exclusive back bar products and offerings
  • Global Elite™ Tours — see the world with Wella™
  • Ability to earn more points through growth with Coty Professional Beauty
  • Business building support opportunities
  • Product sampling
  • Exclusive opportunities for Global Elite™ members only