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Koleston Perfect is our purest permanent hair color ever, formulated with ME+ technology and the first professional hair color brand to feature breakthrough technologies boasting:
• For visible healthy-looking hair with rich, intense multi-color
• Free of animal-derived ingredients**
• Free from PPT and PDT
• Reduce the risk of developing a new allergy to hair color* thanks to ME+
• 1 Tube of Koleston Perfect is purchased every second in the world
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* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
**. Valid for Koleston Perfect with Pure Balance Technology.