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Sunny days are here again. We're ready for the season with inspiration and products for
unforgettable summer looks. Get your shades on and step into the light...

Caramel Gloss
#proformula
Step 1
Highlight with zigzag section using Blondorplex + Welloxon Perfect Developer 6%
Step 2
Glaze with SHINEFINITY 09/07 + Bottle activator
WellaTip
Work in zigzags throughout your sections and apply the glaze all over - no need to avoid the natural color with our #WellaShinefinity range as it won't lift.
Created by @eddie_wella
Maple Brunette
#proformula
Step 1
Back comb highlights with Blondorplex + Welloxon Perfect 6%
Step 2
Root Shadow: Illumina Color 6/ + 6/19 + Welloxon Perfect 1.9%
Step 3
Gloss: Illumina Color 7/35 + 9/43 + Welloxon Perfect 1.9%
#WellaTip
Include 1 part Color Post Treatment to gloss for a more translucent result.
Created by@romeufelipe


Maple Brunette
#proformula
Step 1
Back comb highlights with Blondorplex + Welloxon Perfect Developer 6%
Step 2
Root Shadow: Illumina Color 6/ + 6/19 + Welloxon Perfect 1.9%
Step 3
Gloss: Illumina Color 7/35 + 9/43 + Welloxon Perfect 1.9%
#WellaTip
Include 1 part Color Post Treatment to gloss for a more translucent result.
Created by@romeufelipe
Illumina Color 6/19 Dark Ash Cendre Blonde Permanent Hair Color
Welloxon Perfect Crème Developer Pastel / 6 Volume (1.9%)
Illumina Color 7/35 Medium Gold Mahagony Blonde Permanent Hair Color
Illumina Color 9/43 Very Light Red Gold Blonde Permanent Hair Color

Silky Beige Blonde
#proformula
Step 1
Lighten: Blondorplex + Welloxon Perfect Developer 9%
Step 2
Root Shadow: 30g Koleston Perfect 7/0 + 15g 8/0 with 45g Welloxon Perfect 3%
Development time: 45 mins
Step 3
Gloss: 20g Color Touch Demi-Permanent Color 10/6 + 20g 9/16 + 20g 9/0 with 120g Color Touch Emulsion 1.9%
Created by @thescissorsammurai
Color Touch 9/16 Very Light Blonde/Ash Violet Demi-Permanent
Color Touch 9/0 Very Light Blonde/Natural Demi-Permanent

SHINEFINITY
With zero lift and zero damange, Shinefinity is the long-lasting color glaze to brighten any summer
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BLONDORPLEX
A bond building lightening power, suitable for the full blonde spectrum. Cool, warm - the choice is yours.
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ILLUMINA
Create sheer color that's luminous in every kind of light with Illumina Color permanent hair color products.
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COLOR FRESH MASKS
Zero damage temporary color depositing masks to maintain or transform your color at home.
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NO.BREAKER
A leave in lotion to create new bonds for
even the most damaged hair.
Goodbye, summer hair breakage.
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OIL REFLECTIONS LUMINOUS SMOOTHING OIL
Regain perfect smoothness and hair gloss effect with Wella Professionals Oil Reflections Luminous Smoothing Oil.
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EIMI STAY FIRM
This professional workable finishing spray helps to protect hair from the negative effects of humidity, UV rays and heat.
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SUN-RISE UP
Rays your voice in this coral nail polish. The shimmer finish will glisten 24/7.
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