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06.09.2022
A More Colorful Future with The Trevor Project
Our Power of Hue Collection is a statement-making technicolor rainbow that will empower you to speak up, stand out, and show the world hue you are.* It’s important to us that every member of the OPI community not only has the tools to express themselves boldly, but that they feel supported when they do. Studies show that lesbian, gay, bisexual, transgender, queer and questioning, intersex, asexual, and all existing sexual identities and/or gender orientations (LGBTQIA+) young people experience higher rates of mental health challenges than their straight and cisgender peers due to negative treatment such as bullying and discrimination – this can lead to ch ronic stress and increased suicide risk, especially in LGBTQIA+ youth. We want to help.
In addition to our vibrant palette, we donated and partnered with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQIA+ youth. They create a safe space to connect by providing 24/7 crisis counseling for LGBTQIA+ young people that’s free, confidential, and easily accessible via their phone lifeline, chat, and text.
Together, our goal is to support and amplify the voices of the LGBTQIA+ community and help build a more colorful future so everyone feels safe to radiate their true colors 24/7, 365.
To learn more about The Trevor Project, visit https://www.thetrevorproject.org/and follow them on Instagram @trevorproject. If you are an LGBTQIA+ young person in need of support, you can reach a trained counselor by calling 866 – 488 – 7386, via chat at TheTrevorProject.org/get – help/, or by texting 678 – 678.
*Note: Purchases from the Power of Hue Collection will not trigger an incremental donation to The Trevor Project.
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Be bold. Be colorful. Be hue in 12 limited edition nail colors in a mix of mood boosting and empowering shimmers that will crank up your volume.