24.07.2024 | Color
Illumina Color: Facts, Formulas and New Shades
Introducing the NEW Wella Professionals Illumina Color. The same luminous color we know and love, with a fresh new look and four NEW shades to add to your collection. Step into a world of limitless possibilities as we share Illumina Color facts, formulas and new shades to deliver beautiful salon...
23.07.2024 | Color, Care, Styling, Education
Summer Sorbet: 6 Must-Try Pastel Formulas
A new trend in hair color is gaining popularity with soft, bright hues. Get inspired by top salon professional's with step-by-step formulas, haircare recommendations and styling tips. Discover how to mix custom shades with Wella Professionals color portfolio and learn pro techniques to achieve s...
16.07.2024 | Color, Care, Styling
Chill Out: 7 Blonde Formulas to Keep It Cool
Blonde hair is timeless and achieving the perfect shade requires a careful balance of artistry, formulation and product selection. With a range of cool blonde tones, from icy platinum to soft ash, there's a variety of options for every style. Follow along and discover 7 step-by-step formulas, p...
08.07.2024 | Color, Care
8 Iced Latte Formulas for Summer
As summer heats up, iced latte hair color is emerging as one of the most requested trends of the season. With soft transitions of beige blonde, rich mocha and warm chocolate hues, the multi-dimensional color placement mimics a perfectly brewed blend. Capture the essence of summer in every stran...
06.07.2024 | Color
This or That: Koleston Xpress vs. Koleston Perfect
Selecting the right haircolor and formula are essential to achieving the perfect look. From bold transformations, to subtle enhancements and gray coverage, Wella Professionals Koleston Perfect and Koleston Xpress stand out from the rest with their best in class technology, shade range, and stunni...
01.07.2024 | Color
Blondor Freelights: What Is It? Why Do You Need It?
Not all lighteners are created equal. Clay lightener, balayage and open-air techniques have revolutionized the world of hair coloring, offering a fresh approach to achieving natural sun-kissed results. Wella Professionals Blondor Freelights is a clay lightener, praised for its smooth consistency ...
24.06.2024 | Color
Sun-Kissed Style: 8 Must-Try Balayage Formulas
Are you ready to give your clients that radiant glow they've been dreaming of? Discover expert techniques, formulas and haircare recommendations designed to deliver seamless salon results. Whether you're creating subtle dimension or bold transformations, explore eight must-try balayage looks to...
17.06.2024 | Color
Bold and Bright: 5 Most Requested Salon Hair Colors
As a salon professional, staying up to date with the latest trends is essential for meeting client expectations and growing your salon business. This season, five colors have emerged as the most requested looks, from a blend of classic styles to bold and vibrant hues. Get ready to explore the t...
12.06.2024 | Color
15 Must-Have Shinefinity Shades
We asked top salon professionals to choose ONE (yes... one!) Wella Professionals Shinefinity shade they can't live without. Discover their answers and the top fifteen must-have shades from classic blondes, to cool chocolate hues that redefine the essence of vibrant, healthy hair. Is your favorit...
10.06.2024 | Color
Shades of Blonde: 7 Must-Try Formulas
Blonde hair never goes out of style, and this summer is the perfect time to refresh your client's look with something new. From warm honey to icy platinum and strawberry hues, discover seven hair color formulas that offer something for everyone. Explore the power of blonde and lighten up with o...