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02.12.2023 | Color

BRUNETTE SEASON: Top 5 Favorite Formulas

From deep chocolates to warm chestnuts , Brunette Season has officially arrived. Discover our top 5 favorite formulas and take your brunettes to the next level. Whether your guest is looking for a subtle change or a bold transformation, these carefully curated formulations are sure to add the de...

02.12.2023 | Care

The Best Styling Products for Holiday Hair '23

Unveil the secrets to a stunning holiday hairstyle with our guide to the top professional styling products designed to enhance, hold and add a touch of festive glow. From glamourous curls, to high ponytails, chic looks or sleek up-dos, these styling essentials are key to creating your best holida...

28.11.2023 | Color

9 Must-Try Winter Haircolors

Get ready to embrace the chill with style and sophistication. From the cocoa warmth of a cozy fireplace to a cool and icy snowfall, these winter-inspired shades are sure to unveil the magic of the season. Follow along as we share nine must-try formulas for ultimate winter hair envy.

27.11.2023 | Prostories

#PROTIPS with Wella Signature Artist Jay Thornhill

Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Jay Thornhill @jayt.wella. Based in Florida, with over 33 years of experience, Jay Thornhill is a globally-trained Wella Professionals Signature Artist respon...

27.11.2023 | Color

Top Winter '23 Nail Color Trends

Step into a winter wonderland as we explore the top trending nail color shades of the season. From deep velvety blues, to soft metallics, sophisticated reds and chic cult classics - let your fingertips be the canvas for this seasons most coveted shades. Join us as we share the top, must-have loo...

14.11.2023 | Color


'Tis the season to sleigh the holiday gifting game and check off the wish lists' of family members and friends. Our holiday gift guide captures the essence of the season with stylist-approved favorites, salon essentials, stocking stuffers and holiday gift sets for everyone. Let the holiday magic ...

14.11.2023 | Color


We asked top salon professionals to choose ONE (yes... one!) Wella Professionals Shinefinity shade they can't live without. Discover their answers and the top fifteen must-have shades from classic blondes, to cool chocolate hues that redefine the essence of vibrant, healthy hair. Is your favorit...

13.11.2023 | Care


Did you know heat styling, chemical services and environmental factors are the top three hair stressors? Flat irons, curling irons, blow dryers, color, lightener, chemical treatments, sun exposure and wind can leave the hair in need of serious L-O-V-E. Follow along as we navigate the top in-salo...

07.11.2023 | Color

MAGMA by Blondor: Lighten and Tone in One Step

Haircolor formulation, innovation, application and product choice are key components when looking to save time in the salon. But not all products are created equal. Wella Professionals MAGMA by Blondor is a revolutionary lightener that lightens and tones in one single step. Imagine the time you...

06.11.2023 | Prostories

#PROTIPS with Wella Signature Artist Christopher Cetroni

Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Christopher Cetroni @cetroni.wella. Christopher Cetroni, a Wella Signature Artist from the Jersey Shore, boasts an impressive 20+ year styling experience. His...