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15.04.2024 | Color

This or That: Koleston Xpress vs. Koleston Perfect

Selecting the right haircolor and formulation are essential to achieving the perfect look. From bold transformations, to subtle enhancements and gray coverage, Wella Professionals Koleston Perfect and Koleston Xpress stand out from the rest. With their best in class technology, shade range, and ...

08.04.2024 | Color

Trend Alert: 2024 Festival Hair Color and Styles

Are you ready? Festival Season 2024 has officially arrived with a burst of vibrant colors and playful styles. Achieve the most requested looks of the season and get inspired to create with haircolor and styling recommendations from top salon pros. With bold hues and soft pastels, embrace bohemia...

31.03.2024 | Color

5 Platinum Blonde Formulas for Spring

Experience the ultimate spring awakening with our collection of five professional platinum blonde formulas designed to brighten and refresh. Capture the essence of the season, embrace change, and deliver the stunning new look your salon guests are asking for.

26.03.2024 | Color

#PROTIPS: The 20 Most Popular Illumina Color Shades

We asked top salon professionals to choose ONE (yes... one!) Wella Professionals Illumina Color shade they can not live without. Discover their answers and the top twenty must-have shades from classic blondes, vibrant reds to rich chocolate hues. Is your favorite shade on the list?

26.03.2024 | Color

8 Must-Try Hair Color Formulas For Spring

With Spring in full bloom, brighten and refresh any look with a splash of Wella Professionals Color. From delicate pastels, to bold and bright hues, explore eight must-try hair color formulas to add to your salon services this Spring.

25.03.2024 | Care

Glow Getter: How to Achieve Stunning Shine at the Salon

Discover the secrets to salon-worthy shine, guaranteed to keep guests coming back for more. From professional treatments, to custom color glosses and haircare tricks, we have everything you need to elevate the look. Say goodbye to dull, dry hair and hello to stunning salon shine.

11.03.2024 | Color

The NEW Illumina Color: Facts, Formulas and New Shades

Hello, Gorgeous! Introducing the NEW Wella Professionals Illumina Color. The same luminous color we know and love, with a fresh new look and four NEW shades to add to your collection. Step into a world of limitless possibilities as we share Illumina Color facts, formulas and new shades to delive...

04.03.2024 | Color

TREND ALERT: Caramel Drizzle Hair Color

Looking to add a delicious twist to your salon menu? With a seamless blend of rich caramel tones and soft chocolate hues, Caramel Drizzle hair color offers timeless elegance, warmth and vibrancy. Discover how to achieve the perfect look with custom color formulations and styling recommendations.

03.03.2024 | Care

Nioxin Pro Clinical: The Complete Guide to Healthy Hair and Scalp

Nioxin Pro Clinical System Kits are specially formulated hair thinning treatments, tailored to suit different hair needs. Each multi-part Nioxin system consists of three steps to cleanse, condition and treat the scalp, laying the foundation for thicker, fuller-looking hair. Discover Nioxin's new ...

27.02.2024 | Color

Blonde Secrets: Expert Formulas and Salon Tips

Creating the perfect shade of blonde demands expert knowledge, custom formulation and specialized techniques. Follow along as we uncover insider tips from top stylists, creative formulas and salon looks to keep you inspired until your next blonding session.

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