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WELLA COLORCHARM Permanent Liquid 7AA Medium Blonde Intense Ash

Reliable results — every time. WELLA COLORCHARM Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, our Liquid Color does it all. Vegan and free of phthalates and parabens.

WELLA COLORCHARM Permanent Liquid 10N Satin Blonde

WELLA COLORCHARM Permanent Liquid 6A Dark Ash Blonde

WELLA COLORCHARM Permanent Cream 3RV Black Cherry

Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. Plus this formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.

WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss PV Shimmering Ice

NEW WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss provides intense, luminous shine and refreshes dull faded color. Leaves hair smooth and healthy looking. Vegan*, free of ammonia.*Free of animal-derived ingredients.

WELLA COLORCHARM Permanent Liquid 5NW Light Natural Warm Brown

WELLA COLORCHARM Permanent Liquid 12AA Nordic Blonde

WELLA COLORCHARM Permanent Liquid 4NW Medium Natural Warm Brown

WELLA COLORCHARM 40 Volume Cream Developer 

Wella Color Charm Creme Developer is formulated specifically for Color Charm Hair Color. Provides proper level of activation for effective color deposit without lift.

WELLA COLORCHARM Permanent Cream Toner T68 Lavender Silk

Kick major brass with WELLA COLORCHARM Permanent Cream Toners - from the makers of the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, our toners are quick and easy to use for at-home, salon-quality blondes. With up to 90% less breakage**, you can achieve a healthy-looking blonde with seamlessly even tone from root to tip. Available in a complete range of warm, cool and pastel tones to help you discover your best blonde. Vegan and free of phthalates and parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone

WELLA COLORCHARM Permanent Liquid 12A Frosty Ash

WELLA COLORCHARM Permanent Liquid 6NW Dark Natural Warm Blonde