display

Koleston Perfect

Koleston Xpress

Shinefinity

All Color Touch

Color Touch Plus

Color Touch Relights

Illumina

Color Perfect

Color Fresh Create

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Freelights

Blondor Base Breakers

Magma By Blondor

Color

Permanent Color

Demi-Permanent Color

Semi-Permanent Color

Color Glaze

Toners

Welloxon

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

Pro+ SmoothFiller

Ultimate Smooth

Ultimate Repair

Fusion

All INVIGO

INVIGO Brilliance

INVIGO Nutri-Enrich

INVIGO Volume Boost

INVIGO Blonde Recharge

INVIGO Balance

ColorMotion+

Nutricurls

Oil Reflections

Elements

Color Fresh Masks

Service

Care

Hairspray

Volume

Smooth

Texture

Shine

Styling

All Accessories

Swatchbooks

Brushes

Foils

Color Cube Organizers

Pumps

Accessories

Wella Professionals

System 1

System 2

System 3

System 4

Scalp Recovery

Scalp Relief

Scalp Purifying Exfoliator

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™

Hair Booster Serum

Hair Growth Supplements

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power

Night Density Rescue Serum

Intensive Treatment

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

GelColor

Infinite Shine

Nail Lacquer

GELevate Gel Lamp

GELevate Nail Builder Gel

GELevate Full Coverage Tips

Vegan Natural Nail Polish

Powder Perfection

Acrylic Liquids & Powders

Nail Color

Nature Strong Skincare

Top & Base Coats

Treatments & Strengtheners

Nail Envy

Sanitation & Disinfection

Drying Agents & Finishers

Polish Remover

Salon Accessories

Tools

Nail Care

OPI Gift Sets

Gifts

Classics

OPI Good Enough to Treat

OPI What's Your Mani-tude

OPI Make 'Em Jelly

OPIm Dreaming

Nature Strong

Metallic Mega Mix

My Me Era

OPI Your Way

Big Zodiac Energy

Summer Make the Rules

Me Myself and OPI

Fall Wonders

XBox Collection

Color Collections

Dark Oil

Dark Oil Lite

No.Breaker

Drench

Penetraitt

Volupt

Reset Preset

Nourish

Cellophanes

Sebastian Professional

Shineluxe

Permanent Cream Color

Permanent Cream Toner

Permanent Liquid Color

Permanent Liquid Toner

VIVID DARKS

Powder Lightener

Demi-permanent Color

Developer

Lightener

Colorcharm

BW Lightener

Kaleidocolors

Advanced Gray Solution

Beautiful Collection

Liquicolor Permanente

Crème Permanente

Jazzing

Temporary Color

Shimmer Lights

Clairol Professional

Flat Iron

Hair Dryer

Curling Iron

Permanent

Demi-Permanent

Semi-Permanent

Lightening Powder 

Lightening Power Duo

View All

Hair Color

Shampoo

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Cream

Nail Tools

Lights

Gel Color 

Nail Lacquer 

Absolute Acrylics

Hands & Feet Skincare

Nail Care 

WELLA COLORCHARM VIVID DARKS Permanent Cream Glowing Garnet

Out of the dark and into bold, vivid color. Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens.

WELLA COLORCHARM Permanent Liquid 9G Soft Pure Gold Blonde

Reliable results — every time. WELLA COLORCHARM Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, our Liquid Color does it all. Vegan and free of phthalates and parabens.

WELLA COLORCHARM Permanent Liquid 7N Medium Blonde

WELLA COLORCHARM Permanent Liquid 10N Satin Blonde

WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss GR Amber Glow

NEW WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss provides intense, luminous shine and refreshes dull faded color. Leaves hair smooth and healthy looking. Vegan*, free of ammonia.*Free of animal-derived ingredients.

WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss PV Shimmering Ice

WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss RV Crimson Gloss

WELLA COLORCHARM Permanent Liquid 6NW Dark Natural Warm Blonde

WELLA COLORCHARM VIVID DARKS Permanent Cream Fiery Copper

WELLA COLORCHARM Permanent Cream 3RV Black Cherry

Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. Plus this formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.

WELLA COLORCHARM Permanent Cream 12V High Lift Cool Blonde

WELLA COLORCHARM 40 Volume Cream Developer 

Wella Color Charm Creme Developer is formulated specifically for Color Charm Hair Color. Provides proper level of activation for effective color deposit without lift.

WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss PA Winter Frost

WELLA COLORCHARM Permanent Cream Toner T68 Lavender Silk

Kick major brass with WELLA COLORCHARM Permanent Cream Toners - from the makers of the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, our toners are quick and easy to use for at-home, salon-quality blondes. With up to 90% less breakage**, you can achieve a healthy-looking blonde with seamlessly even tone from root to tip. Available in a complete range of warm, cool and pastel tones to help you discover your best blonde. Vegan and free of phthalates and parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone