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colorcharm PAINTS™ Blue Lagoon

Step into a world of creative freedom, with Wella colorcharm PAINTS: vibrant, semi-permanent hair color to achieve any tone you can imagine. Free of ammonia, peroxide, parabens and animal-derived ingredients, no developer is needed, all you have to do is open, mix and paint directly on hair! With a fully intermixable palette of colors—featuring rainbow, berry and tropical shades, plus our NEW metallics collection—the only limit to the tones you can create is your imagination. Results last up to 20 washes and fade beautifully on tone. See It. Create It. PAINTS.

WELLA COLORCHARM Permanent Cream 12V High Lift Cool Blonde

WELLA COLORCHARM Permanent Cream 12V High Lift Cool Blonde Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. Plus this formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.

WELLA COLORCHARM Permanent Liquid Toners T15 Pale Beige Blonde

Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM  Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize brass with up to 90% less breakage**.  We offer a complete range of warm, cool and pastel shades to help you discover your best blonde. Vegan and free of parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone

WELLA COLORCHARM Permanent Liquid Toners T14 Pale Ash Blonde

colorcharm PAINTS™ Paints Mulberry

WELLA COLORCHARM Permanent Liquid 9G Soft Pure Gold Blonde

Reliable results — every time. WELLA COLORCHARM Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, our Liquid Color does it all. Vegan and free of phthalates and parabens.

WELLA COLORCHARM Permanent Liquid 6A Dark Ash Blonde

WELLA COLORCHARM Permanent Liquid 5NW Light Natural Warm Brown

WELLA COLORCHARM Permanent Liquid 12A Frosty Ash

WELLA COLORCHARM VIVID DARKS Permanent Cream Glowing Garnet

Out of the dark and into bold, vivid color. Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens.

WELLA COLORCHARM Permanent Cream 3RV Black Cherry

WELLA COLORCHARM Permanent Cream 3RV Black Cherry Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. Plus this formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.

colorcharm PAINTS™ Silver Lilac

Step into a world of creative freedom, with Wella colorcharm PAINTS: vibrant, semi-permanent
hair color to achieve any tone you can imagine. Free of ammonia, peroxide, parabens and
animal-derived ingredients; no developer is needed, all you have to do is open, mix and paint
directly on hair! With a fully intermixable palette of colors—featuring rainbow, berry and
tropical shades, plus our NEW metallics collection—the only limit to the tones you can create is
your imagination.
Results last up to 20 washes and fade beautifully on tone.
See It. Create It. PAINTS.