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Wella COLORCHARM Demi-Permanent 7A Medium Cool Blonde

Gloss, refresh, enhance or tone your hair. You’re the boss with WELLA COLORCHARM Demi-Permanent Color. Infuse your hair with fashionable tones and highlights or refresh your faded color with one of 21 gorgeous shades created for all hair types. Vegan and free of ammonia, parabens and phthalates.

WELLA COLORCHARM Permanent Liquid 5NW Light Natural Warm Brown

Reliable results — every time. WELLA COLORCHARM Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, our Liquid Color does it all. Vegan and free of phthalates and parabens.

WELLA COLORCHARM Permanent Liquid 4NW Medium Natural Warm Brown

WELLA COLORCHARM VIVID DARKS Permanent Cream Glowing Garnet

Out of the dark and into bold, vivid color. Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens.

WELLA COLORCHARM Permanent Cream Toner T68 Lavender Silk

Kick major brass with WELLA COLORCHARM Permanent Cream Toners - from the makers of the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, our toners are quick and easy to use for at-home, salon-quality blondes. With up to 90% less breakage**, you can achieve a healthy-looking blonde with seamlessly even tone from root to tip. Available in a complete range of warm, cool and pastel tones to help you discover your best blonde. Vegan and free of phthalates and parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone

WELLA COLORCHARM Permanent Liquid 7N Medium Blonde

WELLA COLORCHARM Permanent Liquid 7AA Medium Blonde Intense Ash

WELLA COLORCHARM Permanent Liquid 10N Satin Blonde

WELLA COLORCHARM Permanent Liquid 6NW Dark Natural Warm Blonde

WELLA COLORCHARM VIVID DARKS Permanent Cream Fiery Copper

WELLA COLORCHARM 40 Volume Cream Developer 

Wella Color Charm Creme Developer is formulated specifically for Color Charm Hair Color. Provides proper level of activation for effective color deposit without lift.

WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss RV Crimson Gloss

NEW WELLA COLORCHARM ShineLuxe Top Coat Hair Gloss provides intense, luminous shine and refreshes dull faded color. Leaves hair smooth and healthy looking. Vegan*, free of ammonia.*Free of animal-derived ingredients.