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WELLA COLORCHARM Permanent Liquid 9G Soft Pure Gold Blonde

Reliable results — every time. WELLA COLORCHARM Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, our Liquid Color does it all. Vegan and free of phthalates and parabens.

WELLA COLORCHARM Permanent Liquid 10N Satin Blonde

WELLA COLORCHARM Permanent Liquid 12A Frosty Ash

WELLA COLORCHARM Permanent Liquid 4NW Medium Natural Warm Brown

WELLA COLORCHARM Permanent Cream 5A Light Ash Blonde

Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. Plus this formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.

Wella COLORCHARM Demi-Permanent 7A Medium Cool Blonde

Gloss, refresh, enhance or tone your hair. You’re the boss with WELLA COLORCHARM Demi-Permanent Color. Infuse your hair with fashionable tones and highlights or refresh your faded color with one of 21 gorgeous shades created for all hair types. Vegan and free of ammonia, parabens and phthalates.

WELLA COLORCHARM Permanent Liquid 7N Medium Blonde

WELLA COLORCHARM VIVID DARKS Permanent Cream Fiery Copper

Out of the dark and into bold, vivid color. Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens.