display

Koleston Perfect

Koleston Xpress

Shinefinity

All Color Touch

Color Touch Plus

Color Touch Relights

Instamatic by Color Touch

Illumina

Color Perfect

Midway Couture

Color Fresh Create

Blondor

BlondorPlex

BlondorPlex Cream Toners

Blondor Toners

Blondor Freelights

Blondor Base Breakers

Magma By Blondor

Color

Permanent Color

Demi-Permanent Color

Semi-Permanent Color

Color Glaze

Toners

Welloxon

Developers

Emulsions

Lighteners

WellaPlex

Color Service

Color Categories

Ultimate Smooth

Ultimate Repair

Fusion

Color Fresh Masks

All INVIGO

INVIGO Brilliance

INVIGO Nutri-Enrich

INVIGO Volume Boost

INVIGO Blonde Recharge

INVIGO Balance

ColorMotion+

Nutricurls

Oil Reflections

Elements

Service

Care

Hairspray

Volume

Smooth

Texture

Shine

Styling

All Accessories

Brushes

Foils

Color Cube Organizers

Pumps

Accessories

Wella Professionals

Dark Oil

No.Breaker

Drench

Penetraitt

Volupt

Reset Preset

Nourish

Cellophanes

Sebastian Professional

System 1

System 2

System 3

System 4

Scalp Recovery

Scalp Purifying Exfoliator

Scalp Relief

Anti-breakage Strengthening Mask

Volumizing Dry Shampoo

Diamax Advanced™ Hair Thickening Serum

Hair Booster Serum

Hair Growth Supplements

Root Lifting Spray

Hair Thickening Gel

Volumizing + Thickening  Mousse

Strong Hold Hairspray

Ultimate Power

Night Density Rescue Serum

Intensive Treatment

Scalp Renew Dermabrasion Treatment

Expert Care

Nioxin Pro Clinical

Permanent Cream Color

Permanent Liquid Toner

Permanent Liquid Color

Permanent Cream Toner

Powder Lightener

VIVID DARKS

Color Tango

Color Tango Toner

Permanent Toner

Demi-permanent Color

Developer

Lightener

COLORCHARM

Shimmer Lights Plex Lightener

Shimmer Lights Cream Developer

BW Lightener

Kaleidocolors

Advanced Gray Solution

Beautiful Collection

Liquicolor Permanente

Crème Permanente

Jazzing

Temporary Color

Toner

Shimmer Lights

Clairol Professional

GelColor

Infinite Shine

Nail Lacquer

Vegan Natural Nail Lacquer

Powder Perfection

Acrylics

Nail Color

Nail Envy

Treatments & Strengtheners

Top & Base Coats

Sanitation & Disinfection

ProSpa

Drying Agents & Finishers

Polish Remover

Salon Accessories

Tools

Nail Care

OPI Gift Sets

Gifts

OPIm Dreaming

OPI Wicked

Metallic Mega Mix

Hello Kitty

My Me Era

OPI Your Way

Big Zodiac Energy

Summer Make the Rules

Me Myself and OPI

Fall Wonders

XBox Collection

Nature Strong

Hollywood Collection

Classics

Color Collections

Flat Iron

Hair Dryer

Curling Iron

Don't Despair, Repair!

Scalp Revival

Farewell Frizz

Collection

Shampoo

Conditioner

Leave-in

Briogeo

Permanent

Demi-Permanent

Semi-Permanent

Lightening Powder 

Lightening Power Duo

View All

Hair Color

Conditioner 

Leave-in Treatments 

Treatments

Bond Maker & Stabilizer

View All 

Hair Care

Hairspray 

Mousse

Thermal Protection 

Anti-Frizz

Texturizer

Cream

Nail Tools

Lights

Gel Color 

Nail Lacquer 

Vegan Natural Nail Polish

Absolute Acrylics

Hands & Feet Skincare

Nail Care 

Koleston Perfect 0/00 Pure Shine Permanent

Koleston Perfect is our purest permanent hair color and the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ Dye Technology for true-to-tone color and protection from damage. Available in more than 100 shades that offer up to 100% gray coverage for rich, healthy-looking results, it's no wonder why one tube is sold every second in the world!