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10.25.2022
ACT N.1 at Milan Fashion Week SS 2023
Everything starts from the Chinese Theater in Beijing. Here the masks of good and evil are mixed, showing an attitude of great care and respect for popular traditions, adding at the same time the details of the present generation. The way to go is that of diversity and contrast, highlighted by the hairstyles created by key stylist Pier Paolo Lai together with the Wella Professionals team on the occasion of the SS 2023 fashion show of the ACT N.1.
The diversity is enhanced by the contrast between a more constructed make-up and wigs with natural looks that respect the individuality of each and their real simplicity. The hero products of these looks are Gel Forte by Sebastian Professional and EIMI Pearl Styler Hair Gel for the creation and definition of waves.
