Haircare
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10.26.2021
EIMI by Wella Professionals Hits the Runway at Milan Fashion Week
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Hairstylist Benjamin Muller and the Wella professionals Italia team led by our key stylist Vincenzo Panico created hairstyles for the Alberta Ferretti SS22 at Milan Fashion Week. In the runway lineup, you will see gorgeously wearable textured long and short EIMI hairstyles featured on models such as Gigi Hadid! Two hair trends that dominated this runway show include hassle-free styles with middle strong parts and fringes.
EIMI by Wella Professionals gives you a voice with which you can express your hairstyling skills and each client’s individuality. With EIMI, interpret the latest global trends and achieve new accents of style and originality. EIMI professional styling products mold, shape, and inspire, inviting stylists and salon clients to celebrate their individuality and own unique style.
To re-create a contemporary texturized Italian Fashion Week style on your clients, try these must-have products from the EIMI. For more Milian Fashion week insight and Italian hair inspiration, be sure to follow Wella Professionals Italia on Instagram and YouTube!
EIMI Shape Me Hair Gel
Hold Level 2
EIMI Shape Me is a heat-activated hair gel formulated with memorizing polymer complex which helps shape or blow-dry hair and keeps the look for up to 48h. To recreate a longer hair up style apply
How to Use:
Take a small amount in your hand and rub them together. Apply evenly on wet or dry hair from roots to ends.
EIMI Dry Me Dry Shampoo
Hold Level 1
Achieve your look with Dry Me, a dry shampoo that creates volume and a manageable matte texture. The dry shampoo’s formula with tapioca starch refreshes your hair and absorbs oil.
How to Use:
Shake me, spray me, style me. Apply evenly on dry hair, leave in and brush through.