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10.25.2022
MAX MARA at Milan Fashion Week SS 2023
Shine and lightness are accentuated and enhanced by the hairstyles created by key stylist Lucas Wilson together with the Wella Professionals team led by Giorgio Parrivecchio on the occasion of the MAX MARA fashion show SS 2023.
Simple and minimal hair looks accompany this season, super smooth and perfect hair with the central or side line that is clear but with almost non-existent volumes. Minimal hair gathered in small chignon, low at the nape, and straight hair with a low and deep parting effect on the left, worn behind the ear in a natural way. The texture is dry but with a waxed effect, resulting not shiny but bright. The smooth effect has a texture preparation that involves several steps; the first characterized by the use of hair sprays with the hero products of these looks such as Sugar Lift Volume Sprayand Perfect Setting Hair Spray from the EIMI line, capable of giving maximum hold and shine.
