SHINEFINITY has finally arrived! Wella Professionals first zero lift, zero damage, long lasting color glaze which comes in a non-drip gel cream. Co-Creator Patricia Nikole loves SHINEFINITY because it provides true-to-tone results! With SHINEFINITY there is finally a glaze that goes beyond gloss and all of this is possible thanks to the pH Balance Technology. Experience 32 extremely versatile shades that are perfect for toning, correcting, and complementing any lightning service. SHINEFINITY is your go-to for custom melting and this modern shade palette is an absolute must have in your salon’s color bar! For even more SHINEFINITY education be sure to download the Wella Professionals App. Discover SHINEFINITY live with your favorite Wella Ambassadors on February 28th at 4 PM PST / 7 PM EST Wella Professionals Global Ambassador
Industry leader with 15 years behind the chair and a pioneer in hair painting trends.
Wella Professionals Global Creative Artist
Top Artist, celebrated by industry peers for her authentic, inspirational work.
Wella Professionals North American Ambassador
13-year veteran of the industry, sought after for her visionary style transformations.