While this is a hard time for every business unless you are a grocery store or Amazon, the best advice we can give is to start working on your business while you cannot be inside of your business. Take this time to gather all of the resources that you need to be prepared to reopen, including: working on your website, marketing strategy, social media channel, or rescheduling tactics. We have tried to help by gathering a list of FAQ’s and resources from the industry. Below is a live conversation between two salon owners that we thought would be helpful. Here they discuss six of the largest industry topics right now:
1. Should booth renters have to pay if their salon’s closed?
2. What to do now, and what to plan for after COVID-19.
3. How to make up for lost time (both financially and catching up on clients).
4. Whether or not you should keep rescheduling during this ongoing uncertainty.
5. How to use this time to connect with your clients at a deeper level.
6. Should hairstylists offer “take-home” pre-mixed hair color?