Change like a Pro

YOUR NEXT CHAPTER STARTS HERE

Join a growing community of stylists who switched to Wella for faster, more brilliant color and real business results. Create your Wellastore account to unlock pro pricing, Wella Rewards, free education and more.

CONVERT WITH CONFIDENCE

Find your match

Use our conversion tools to easily find your Wella equivalent shades and formulas

Select your current brand

Select the respective line

Select the shade family

Select the shade number

These color recommendations should only be viewed as a shade direction guide.

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SUCCESS STARTS WITH WELLA COLOR

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART TECHNICAL GUIDE PERMANENT COLOR GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART TECHNICAL GUIDE CONVERSION GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART QUICK KNOWLEDGE GUIDE TECHNICAL GUIDE PERMANENET COLOR GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART QUICK KNOWLEDGE GUIDE TECHNICAL GUIDE PERMANENT COLOR GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART QUICK KNOWLEDGE GUIDE CONVERSION GUIDE TECHNICAL GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART QUICK KNOWLEDGE GUIDE CONVERSION GUIDE TECHNICAL GUIDE

Click Here to Download a Toning Solutions Guide, Technical Guides and More Education

TONING SOLUTIONS GUIDE TECHNICAL GUIDE PORTFOLIO

QUESTIONS? WE'RE HERE TO HELP.

Whether you're exploring Wella Professionals color or ready to make the switch, our team is here to help. Connect with a color expert for personalized guidance, product recommendations, and information on our color exchange program to support a seamless transition.

EARN REWARDS FROM YOUR VERY FIRST DOLLAR SPENT

As a Wella Rewards member, turn your everyday spend into styling tools, backbar essentials, and perks your business actually needs. Enjoy more points, more perks, free stock, better tools, and greater freedom for your business.

*Rewards shown are examples and may vary. Eligible brands differ by country

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