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EXPRESS YOURSELF WITH COLOR TOUCH BY WELLA PROFESSIONALS

Upgraded vegan formula with built-in metal purifier. True-to-tone vibrancy no matter the hair condition. Iconic results on healthy hair & more true-to-tone color on damaged hair.
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COLOR TOUCH

ALWAYS LOVED, NOW BETTER THAN EVER
Discover Color Touch. Wella Professionals most versatile demi-permanent hair color. With new built-in metal purifier for true-to-tone vibrancy no matter the hair condition. • Up to 70% gray coverage* • Beautifully fades over 28 washes • Uncompromised vibrancy & shine • Ammonia Free Formula** • Vegan, Formulated without Silicones, Free of Mineral Oil
* with Color Touch Plus ** except Color Touch Plus which is low-ammonia

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