COLORCHARM Permanent Liquid Toner

Wella Professionals
Sebastian Professional
Nioxin Pro Clinical
- Care
  - System 1
  - System 2
  - System 3
  - System 4
  - Scalp Recovery
  - Scalp Purifying Exfoliator
  - Scalp Relief
- Styling
- Intensive Treatment
  - Ultimate Power
  - Night Density Rescue Serum
- Expert Care
  - Scalp Renew Dermabrasion Treatment
COLORCHARM
- Color
  - Permanent Liquid Toner
  - Permanent Liquid Color
  - Permanent Cream Toner
  - Permenent Gel Color
  - Demi-Permanent Color
  - Powder Lightener
  - VIVID DARKS
  - Paints
  - Color Tango
  - Color Tango Toner
  - Developers
- Color Categories
  - Permanent Toner
  - Permanent Cream Toner
  - Permanent Gel Color
  - Permanent Liquid Color
  - Demi-permanent Color
  - Developer
  - Lightener
Clairol Professional
- Color
  - Shimmer Lights Plex Lightener
  - Shimmer Lights Cream Developer
  - BW Lightener
  - Kaleidocolors
  - Advanced Gray Solution
  - Beautiful Collection
  - Liquicolor Permanente
  - Crème Permanente
  - Jazzing
- Color Categories
- Care
  - Shimmer Lights
OPI
ghd
- Tools
  - Flat Iron
  - Hair Dryer
  - Curling Iron
Briogeo
- Collection
  - Don't Despair, Repair!
  - Scalp Revival
  - Farewell Frizz
- Care
  - Shampoo
  - Conditioner
  - Leave-in

Hair Color
Hair Care
Styling
Tools
Accessories
Nail Color
Nail Care

NEW LOOK! SAME GREAT FORMULA

WELLA COLORCHARM Permanent Liquid Toners make your authority over tone stronger than ever. Our 4 new beautiful tones—2 cool, 1 warm and 1 pastel enhancing—help you discover your best blonde.

Command a Superior Tone.

BLONDE YOUR WAY

With the No.1 Permanent Toner in the US*

• Neutralize brass • Up to 90% less breakage** • Works on naturally blonde or pre-lightened hair • Vegan*** and free of paraben

*WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA colorcharm lightener + permanent toner vs. lightener alone ***Free of animal-derived ingredients