NEW LOOK! SAME GREAT FORMULA
WELLA COLORCHARM Permanent Liquid Toners make your authority over tone stronger than ever. Our 4 new beautiful tones—2 cool, 1 warm and 1 pastel enhancing—help you discover your best blonde.
Command a Superior Tone.
BLONDE YOUR WAY
With the No.1 Permanent Toner in the US*
• Neutralize brass
• Up to 90% less breakage**
• Works on naturally blonde or pre-lightened hair
• Vegan*** and free of paraben
*WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC.
**WELLA colorcharm lightener + permanent toner vs. lightener alone
***Free of animal-derived ingredients
AVAILABLE IN TWELVE SHADES, INCLUDING FOUR NEW ON-TREND TONES
THREE SIMPLE STEPS
STEP 1
Mix 1 part WELLA COLORCHARM Permanent Liquid Toner of your choice with 2 parts 10 or 20 volume developer (1:2).
STEP 2
Using either a bottle or bowl and brush, apply to desired areas and process for up to 30 minutes.
STEP 3
Rinse thoroughly, shampoo, condition and style!
