EXPRESS YOURSELF WITH COLOR TOUCH BY WELLA PROFESSIONALS
Upgraded vegan formula with built-in metal purifier. True-to-tone vibrancy no matter the hair condition. Iconic results on healthy hair & more true-to-tone color on damaged hair.
COLOR TOUCH
ALWAYS LOVED, NOW BETTER THAN EVER
Discover Color Touch. Wella Professionals most versatile demi-permanent hair color. With new built-in metal purifier for true-to-tone vibrancy no matter the hair condition.
• Up to 70% gray coverage*
• Beautifully fades over 28 washes
• Uncompromised vibrancy & shine
• Ammonia Free Formula**
• Vegan, Formulated without Silicones, Free of Mineral Oil
* with Color Touch Plus
** except Color Touch Plus which is low-ammonia