WELLA COLORCHARMWELLA COLORCHARM Permanent Liquid Toners T14 Pale Ash Blonde

• Neutralize brass with up to 90% less breakage* *WELLA COLORCHARM lightener + permanent toner vs. lightener alone.
• WELLA COLORCHARM is the No. 1 Permanent Toner in the US**. **WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combined) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC
• Long-lasting
• The finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde
• Works on naturally blonde or pre-lightened hair
• Helps to create hard to achieve shades of blonde such as platinum and beige

Your next style statement is waiting — let WELLA COLORCHARM help you make it! The best salon-quality, DIY color brand just got a new look. Now it’s your turn to switch up your look too! WELLA COLORCHARM has a full range of products designed to help you enhance your unique style. And you can rest easy knowing that our formulas have remained 100% unchanged so you can expect the same great results you’ve come to know and trust without wasting time on a trip to the salon. Envision yourself with a new look and make it come to life with WELLA COLORCHARM!

1 - Pre-lighten the hair to the required level before applying toner. Mix 1 part WELLA COLORCHARM Permanent Liquid Toner with 2 parts 20 volume WELLA COLORCHARM developer.

2 - Apply to towel dried hair and develop for up to 30 minutes, checking frequently for desired result.