OUR PUREST PERMANENT HAIR COLOR EVER WITH ME+ TECHNOLOGY

Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting:

• Pure, balanced color results with natural depth and shine
• ME+ reduces the risk of developing a new allergy to hair color*
• Reduce the formation of free radicals for irresistible hair quality**
• Simple 1:1 mixing ratio
• Up to 100% gray coverage
• Up to 5 levels of lift

* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
**. Valid for Koleston Perfect with Pure Balance Technology.