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SHINEFINITY will help you achieve a long-lasting color glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.

Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a skily hair feel.

Shinefinity Zero Lift

*for more information visit our Wella Professionals SHINEFINITY webpage


Shinefinity Starter Guide
Shinefinity Comparison Chart

Up to 6 weeks Color Glaze

Long-lasting color glaze

Perfect balance of color and shine in a non-drip gel cream color glaze that lasts up to 6 weeks:
SHINEFINITY preserves the natural character of the hair for a healthy-looking shine and a silky hair feel.

Offer more with SHINEFINITY!

Check out our service poster to see Top Tips on bringing in more service revenue with SHINEFINITY.

*Provided hair is washed 3x/week, instrumental testing.
*Standard appication on pre-bleached level 6 hair.

Clean Formula

1. 95% Post-Consumer Recycled alu + 5% Post-Industry Recycled alu
2. 70% Post-Consumer Recycled cardboard + 15% Post-Industry Recycled cardboard
e.g. 96% Post-Consumer Recycled PP (polypropylene) + 4% color

100% Recycled Aluminum

Up to 6 weeks Color Glaze

Balanced pH technology

Balanced pH technology regulates the color pH level to controlled range throughout the coloring process, while protecting the integrity of the hair, which means ZERO lift and ZERO damage.

Check out our pH guide to
learn more and why it matters

No, other developers do not include balanced pH technology and will compromise the color results significantly.
Bottle activator is ideal for all applications at the basin, Bowl and Brush is perfect for melts & technique work.
Yes, using heat gives more intense results - great when you want to blend away the first signs of grey hair.
Post color treatment is not needed when using SHINEFINITY as the pH will be acidic at the end of the processing.
For multi-processed hair use COLORMOTION+.