Hair Color
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02.08.2023
ARE METALS IMPACTING YOUR HAIR COLOR SERVICE?
ARE METALS IMPACTING YOUR HAIR COLOR SERVICE?
Metals can have a surprising effect on hair color services. We’ve all seen it: a would-be flawless new shade instead reflecting unwanted tones – all thanks to metals lurking in the hair shaft. When mixed with metal particles, your client’s dream hue can go awry in the most unpredictable of ways – but with the right product, such as Koleston Perfect, you can achieve the perfect color you (and your client) were hoping for.
WHAT IS METAL BUILD-UP IN HAIR?
Every day, we’re exposed to metals that latch onto our hair and skin. Although they’re invisible, they’re present in the air we breathe and the water that comes from our taps. In fact, in many homes, the plumbing is made with copper pipes that erode over time, and they can then release metal particles into our water systems.
These metals aren’t considered harmful on their own, but they can cause problems for your clients when they come into contact with certain hair chemicals. What makes this trickier still is that you can’t immediately detect metal build-up within strands. All hair holds some level of metal, but some strands have a higher volume than others.
Often, as hair colorists, we don’t know how much metal build-up there is until it interferes with our color application. That’s when you’ll start to see the impact metals have on your client’s hair.
HOW DOES METAL BUILD-UP AFFECT YOUR CLIENT’S SHADE?
One of the most common – and most damaging – metals on hair is copper, as it’s able to bind to the hair fiber and damage those vital, healthy proteins. This not only leads to hair breakage and the weakening of sensitive strands, but it can also cause an unreliable color result. Think patchy, dull and uneven.
How, exactly? Put simply, when you apply a hair color product or hair lightener to strands, the oxidants interact with the metals that are already present within the hair shaft. This creates a negative chemical reaction that affects the dyeing process. So, instead of the beautiful color your client hoped for, locks may appear imbalanced, patchy or a different shade altogether.
COMBAT METAL INTERFERENCE WITH KOLESTON PERFECT
Below we’re breaking down the science that goes into Koleston’s Metal Purifier system.
HOW DOES KOLESTON PERFECT’S METAL PURIFIER SYSTEM HELP?
With Koleston Perfect, there’s no need for a pre-treatment to neutralize metals in the hair. As a result of decades of research and development, Wella Professionals has infused our formulas with pioneering metal management technologies.
We know that when metals in the hair react with peroxide, they form free radicals that can attack and break the hair bonds. These cause damage and disturb the color formation, so you get inconsistent results. However, the hero Metal Purifier system harnessed in Koleston Perfect permanent hair color features a molecule that encapsulates those metals before they come into contact with peroxide, which reduces the formation of free radicals on colored hair.
This helps to protect the hair and reduces damage, while also making sure that the color molecules form correctly inside each strand to give the long-lasting color results you want. So, no matter your hair coloring technique – from balayage, to highlights, to an all-over shade – this cutting-edge, permanent hair color delivers.
Koleston Perfect’s Metal Purifier even works during gray coverage services. If your client is looking to disguise gray hair, their Koleston shade will prevent extra damage in the presence of metals. By encapsulating those metals as soon as the coloring process begins, Koleston paves the way for reliable gray hair camouflage, with up to 100% coverage. It’s the ultimate in corrective color that works from the inside out – and a favorite of hair color experts all over the world.