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03.01.2025
Is a Gloss Hair Treatment Right for Your Client?
By: Zara Kenyon
What client doesn't want shiny hair? No matter what hair color they're working, a dose of gloss is always welcome, giving lengths a rich, healthy-looking sheen. So, it's kind of surprising that hair gloss treatments are largely underrated. After all, nothing makes strands shimmer like this radiance-boosting, shade-enhancing service.
That's why we're calling this the year of hair glossing. Not only is it one of the easiest revenue-boosting upsells, but hair glosses are also bursting with benefits that guarantee happy, loyal customers. The key is showing your client exactly why a hair gloss is more than just a nice extra – then delivering a treatment so luminous, they'll wonder why they didn't try it sooner.
So, let's take a look at Wella Professionals' Koleston Perfect Pure Glossing Service, a gloss hair treatment so dazzling, it belongs on every salon menu...
What Does a Gloss Treatment Do for Your Client's Hair?
Glossing treatments combine a sheer shot of color with cuticle-smoothing power, giving your client a shiny ‘top coat’ that revives their dream shade while reflecting the light for added glow. You can use it to tone a pre-lightened base, give untouched natural strands a subtle enhancement or refresh the vibrancy of color-treated hair, all without committing your client to a full color transformation.
Make it a part of their regular salon schedule, in place of more intensive color services, or promote it as an in-between touch-up treatment to ensure their shade always looks salon-fresh.
What are the Benefits of a Gloss Hair Treatment?
Every gloss treatment has its own unique benefits. We recommend a Koleston Perfect Pure Glossing Service to maximize your client's results with these game-changing advantages...
- Quick color refresh: The service develops in just 5-10 minutes – perfect for a lunch break color boost.
- Adds mirror-like shine: With a dose of the Color Post Treatment, it seals the cuticle to give lengths and smooth, reflective glow.
- Refreshes color-treated hair: Your client's Koleston Perfect shade is softened to create a sheer, vibrant, reviving veil of color.
- Color corrects: By custom-blending the right tones, you can cool down brassiness or reverse dullness without dramatically altering your client's hair color.
Image Credit: @colormecurls | @ lene.bjornland
Hair Gloss vs. Hair Glaze: What's the Difference?
If you're weighing up a Koleston Perfect Pure Glossing Service with a SHINEFINITY Acidic Color Glaze, it's important to understand the clients they're suited to. While both services dial up shine and refine tone, they deliver different levels of color impact. So, how do you choose between them? Here's what sets these two salon treatments apart...
A Koleston Perfect Pure Glossing Service offers more color impact than a hair glaze, as it harnesses the iconic and intense color of Koleston Perfect. The shades are softened through the addition of Welloxon Perfect and the Post Treatment – transforming a permanent color into a gloss treatment – yet the result remains purer, richer and more vibrant than a hair glaze.
A SHINEFINITY Acidic Color Glaze is your zero-damage, zero-lift alternative with a softer, more translucent finish. Powered by balanced pH technology, it’s designed to respect the hair’s integrity while delivering a sheer veil of tone. When you’re focused on minimizing the impact on hair's condition, this is the service to reach for, leaving your client with up to 250% shinier hair* that's up to 50% softer and smoother**.
How Long Does a Gloss Hair Treatment Last?
The results of your client's hair gloss treatment will typically last for 4-6 weeks, although this can vary depending on porosity, condition, and how often they wash their hair. If they want to help their gloss last longer, remind them to:
1. Wash with a Color-Safe Shampoo
ULTIMATE COLOR Shampoo is perfect, as it's specially formulated to gently cleanse away dulling impurities, including shade-distorting metals and pollutant particles. Remind your client to massage it into the roots of their hair, then instead of rubbing the lengths, let the lather run through while rinsing for a milder wash.
2. Use a Leave-In Hair Mask
Every time hair is exposed to water, your client's color is at risk of fading, so Wella Professionals developed a deep treatment that reduces rinsing steps. ULTIMATE COLOR Miracle Leave-In Mask is designed to be smoothed through clean, towel-dried hair and – as the name suggests – left in to work its magic. The nourishing blend of Glycine and B5 guarantees color vibrancy for up to 10 weeks* and up to 4x less breakage**.
3. Keep the Glow Going
A shine spray is a game-changer for clients who crave a glossy finish. It hits their biggest hair goal by veiling their already-glossed hair in added radiance. ULTIMATE COLOR Shine Spray is their new side-kick, brimming with Olivate and B5 in a weightless, smoothing mist. All they need to do is spritz it over dry, styled hair, and it will leave strands up to 4x smoother*.
How to Give Your Client a Pure Glossing Service
Ready to add a Koleston Perfect Pure Glossing Service to your color menu? Here are the steps you'll need to follow to carry out this shine-boosting, tone-enhancing treatment...
Step 1: Cleanse and Prepare
Start by shampooing the hair to remove any build-up or residue. Creating a clean canvas helps the gloss perform at its best, ensuring a more vibrant tone.
Step 2: Select Your Client's Shades
Choose the ideal Koleston Perfect shade to achieve your client's desired end result. For a truly tailored finish, intermix shades and create a bespoke gloss that complements your client’s skin tone and existing color.
Step 3: Mix the Koleston Perfect Pure Glossing Formula
Blend your client's chosen Koleston Perfect shade(s) with Welloxon Perfect 1.9% and Color Post Treatment in a 1:1:1 ratio. Mix thoroughly until the consistency is smooth and creamy for seamless application.
Step 4: Apply the Gloss Hair Treatment
Apply the formula evenly from roots to ends, ensuring full saturation. Gently comb through with a wide-tooth comb to guarantee even distribution for the most flawless results.
Step 5: Wait for the Gloss to Develop
Allow the gloss to develop for 5-10 minutes, checking in on the tone as it evolves. This fast development time is one of many reasons clients love this service. It's ideal for a lunch break glow-up.
Step 6: Rinse and Reveal
Rinse the gloss out thoroughly, then dry and style your client's hair as desired. The result is a soft, glossy mane with enhanced tone and a healthy-looking, light-catching shine.
Watch a Koleston Perfect Pure Glossing Service in Action
Can Your Client Gloss Their Hair at Home?
You don't need us to tell you that nothing beats the results of a salon service. The shiniest, healthiest-looking, most tone-perfect hair glosses are achieved in the hands of a professional. But if your client wants gloss-like results at home, the Color Fresh Mask belongs in their kit. It's a color-depositing mask that refreshes and revives their salon shade in 10 minutes.
Image Credit: @jhair_stylist
Shades range from reds to blondes to brunettes and even rainbow brights, so every client is bound to find a Color Fresh Mask that works with their color. Whether they're cooling down a brassy blonde with Lilac Frost or experimenting with pastels using Mint or Rose Blaze, a tube of this tinted treatment will help them maintain their hue from the comfort of their home.
All they have to do is:
1. Wash hair as usual. ULTIMATE COLOR Shampoo is their go-to if shade maintenance is on the agenda, as it balances mild yet effective cleansing that respects colored strands.
2. Squeeze out excess water. Hair should be damp – not wet – in order to absorb the Color Fresh Mask. They may even want to blot away moisture with a microfiber towel, so the pigment isn't diluted.
3. Apply their chosen Color Fresh Mask. For the most even results, remind them to use a wide-tooth comb to distribute the product from roots to ends.
4. Wait for 10 minutes. This is how long it takes for the mask to develop. Once the time is up, hair is ready to be rinsed. Hair color will appear instantly richer and more vibrant.
Now you've got the full lowdown on gloss hair treatments, make sure your salon shelves are stocked. Order Koleston Perfect, Welloxon Perfect 1.9% and Color Post Treatment for the ultimate glossing kit.
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