Illuminage, Wella’s 2021 Trend For A Luminous Balayage

Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.

01.26.2021

Illuminage, Wella’s 2021 Trend For A Luminous Balayage

The popularity of balayage continues to grow, rightfully so, it has inspired Wella Professionals 2021 seasonal trend, Illuminage.

The color palette of the season focuses on subtle pale shades complemented by natural deeper tones, this will allow stylists to create multi-dimensional color results for their clients. From bright blondes with peachy tones to darker brunettes and cool blondes.

Illuminage is a natural and luminous balayage with a luxe feel, resulting in seamless transitions and sheer reflective results. We are drawing inspiration from Brazilian hairdressers, because of their expertise and craft when it comes to lightening hair, who better to bring this alive for Wella Professionals than Romeu Felipe!

Illuminage shows beauty through accentualting contrast of light and dark. This technique lightens the majority of the hair, so it is very important to use BlondorPlex and WellaPlex No. 2 as it provides 97% less breakage.~Romeu Felipe, Global Color Ambassador

Each look will require 3 steps and has been designed by Romeu Felipe to provide a service to achieve the end look:

step 1 lightening

Freehand or foiling, the lightening stage follows precision sectioning on key areas of the head. Be it for face-framing, perimeter lightening or dark to light transitions.

step 2 root shadowing To create the perfect shadowed root that transitions beautifully into clear lightened ends, this simple step is applied to towel-dried hair.

step 3 blonde toning Create an individual finish to lightened hair that is reflective, tonal, and expensive.