Hair Color
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06.07.2022
Men’s Gray Blending for Father’s Day with Every Wella Professionals Color Line
With Father’s Day around the corner, there is no better time to invite your clients to book color services for themselves, their husband, or their father! A gray blending color service is an excellent option for many men who have never tried color before. Signature Artist Erik Thrane takes us through the results you can achieve, which vary from natural blending to full gray coverage based on the Wella Professionals color line you work with.
If you’re looking to use a very low commitment color, Erik recommends SHINEFINITY or Color Touch. These are the two demi-permanent color ranges in the Wella Professionals Portfolio. With a Demi-Permanent, your clients can go up to eight weeks without getting their color touched up. If you’re looking for more coverage or a higher commitment color, Erik recommends using Koleston Perfect or Illumina Color. Your clients will receive more coverage with permanent color but might have to come in every four weeks to get their color touched up. Consultation is vital when you’re talking gray coverage!
SHINEFINITY
A Long-lasting Demi-Permanent color glaze Perfect balance of color & shine in a non-drip gel-cream color glaze that lasts up to 6 weeks: SHINEFINITY preserves the natural characteristics of the hair while providing a healthy-looking shine. Select SHINEFINITY for gray blending when you are looking for a soft effect to cover the first signs of gray or the lowest maintenance color.
- Try SHINEFINITY Zero Lift Glaze 07/81 Medium Blonde Pearl Ash (Smoky Opal) for a cool smoky tone
- Try SHINEFINITY Zero Lift Glaze 06/02 Dark Blonde Natural Matte (Dark Sage) if you’re looking looking for a little deeper that will still look natural but cool
- Pair with SHINEFINITY Activator – Brush & Bowl Application, 2% for precision application
- Pair with SHINEFINITY Activator – Bottle Application, 2% for quick and easy application
Color Touch
An excellent option for gray blending, Color Touch opens a world of color for you and your clients. With Color Touch, you can experience the shine and vibrancy of a permanent color with the low commitment of a demi-permanent color. Depending on the emulsion you select, you can achieve Up to 70% coverage.
Illumina Color
Achieve luminous color and outstanding hair protection with Illumina Color. This permanent hair color cream gives natural-looking color results and up to 100% gray coverage with a sheer effect. Many Illumina shades are violet-based, which work well to enhance hair tone and minimize warmth, making it perfect for full coverage gray blending.
Koleston Perfect
Ideal for 100% Rich Gray coverage, Koleston Perfect is our purest permanent hair color ever, formulated with ME+ technology and our biggest professional brand. Select Koleston, perfect for true-to-tone precision and ultimate service versatility.