Hair Color
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08.01.2024
Wella Color Fresh CREATE: What? Why? How?
Wella Color Fresh CREATE: What? Why? How?
Step into a world of vibrant hues and endless possibilities with Wella Professionals Color Fresh CREATE. The ultimate hair color palette, with intermixable shades that redefine the boundaries of traditional haircolor. Let self-expression meet beauty as we explore everything you need to know to create beautiful salon results.
WHAT IS IT?
Wella Professionals Color Fresh Create is an ammonia-free haircolor with a complete semi-permanent expressive color palette. Formulated with specially crafted, pure vibrant shades and additives to customize any look. Every shade is fully intermixable with beautiful pastelization and vibrant tonal reflects. Wella Professionals Color Fresh Create fades true to tone and lasts up to twenty washes - with variables based upon shade selection, pigment intensity and hair condition.
WHY DO YOU NEED IT?
The hair is your canvas and Wella Professionals Color Fresh CREATE is your paint. Select from a variety of trend techniques, product placement and shade formulations to create a custom look for every salon guest.
DIRECT APPLICATION
Apply evenly on natural light blonde, white or pre-lightened hair. Apply directly to clean, dry or pre-shampooed, towel-dried hair. Comb color evenly through the hair to achieve an even color result. Wear gloves and stay off the skin. Intense shades may stain.
TONAL DIRECTION
Pastelisation: Dilute any COLOR FRESH CREATE shade with Tomorrow Clear to desired intensity e.g 1:1 or 1:30 (1 part COLOR FRESH CREATE + 30 parts Tomorrow Clear)
Vintage pastels: Dilute any COLOR FRESH CREATE shade with Vintage Blush for a purposely lived-in vintage effect to desired intensity e.g 1:1 or 1:30 (1 part COLOR FRESH CREATE + 30 parts Vintage Blush)
Muted effects: Mix any COLOR FRESH CREATE shade with Tonight Dusk for deeper, darker and muted results. Less is more! 20:1 (20 parts COLOR FRESH CREATE + 1 part Tonight Dusk
HOW DO YOU USE IT?
MIXING
Mix desired amount into a bowl.
NO DEVELOPER NEEDED! FULLY INTERMIXABLE!
PROCESSING TIME
Develop for 20 minutes. For more pastelisation or softer hues develop for 5-10 minutes. For more vibrancy and intensity extend development time to 30 minutes. Once processing time is complete, rinse thoroughly until water runs clear. For optimum color results, do not shampoo the hair after coloring. Style hair as usual.
COLOR CARE + MAINTENANCE
Want to extend the life of your color, maintain vibrancy and reduce fading? We recommend Wella Professionals ColorMotion+ Shampoo, the ultimate color shampoo that protects while preserving hair's smoothness and shine. Another one of our favorites? Wella Professionals INVIGO Brilliance with pH optimized technology, for long-lasting color protection. With Brilliance-Blend™, copper encapsulating molecules maintain vibrancy and Vitamin E helps to control color oxidation. Bonus Points: Wella Professionals INVIGO Brilliance has specific options just for you and your hair type. Fine, Medium or Coarse.
THE ULTIMATE AT-HOME REGIMEN: Bring hair back to life and lock in color with Wella Professionals Ultimate Repair Miracle Hair Rescue, a luxury leave-in spray that repairs in just ninety seconds. Hair is visibly transformed in just one use, with 99% less breakage and legendary shine. Powered by Alpha Hydroxy Acid (AHA) to rebuild the inside strength of the hair and Omega 9 to replenish the outer barrier of damaged hair. Instant repair for all hair types and the perfect product for all salon guests. Incorporate the full Wella Professionals Ultimate Repair regimen into the routine (Shampoo, Conditioner and Miracle Hair Rescue) and watch the hair transform..
HOW TO APPLY: Apply 10–20 pumps to towel-dried, clean hair and gently comb through. Leave on for 90 seconds before styling. Do not rinse and style as usual.
