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#PROTIPS with Wella Signature Artist Alicia Avanpre
Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Alicia Avanpre @alicia.wella. Based in Washington, D.C. Alicia is known for her detailed approach and knowledge of color theory and suitability. Her 10+ year career has led her to some of the most prestigious programs and events in the industry. She has been recognized for her work as a Sassoon Top Colorist, working in both San Francisco and Washington D.C., as well as working several seasons of New York Fashion Week. Alicia specializes in color formulation with an emphasis on luxury dimension. As a passionate and articulate hairdresser, Alicia works to educate and elevate the craft of other salon professionals, while simultaneously educating fellow hairdressers to embrace and celebrate working with all hair patterns, textures, and backgrounds - including the Spanish-speaking community in the United States. Alicia enjoys helping others elevate their craft and expand their service ticket, while keeping client integrity and care at the forefront.
WHAT is your favorite Wella Company STYLING product? My favorite Wella Company styling product is Wella Professionals EIMI Glam Mist Shine Spray.
WHY is it your favorite? I love the versatility Wella Professionals EIMI Glam Mist Shine Spray offers. It adds a powerful luxurious finish to any style, even on the most fine hair or delicate looks. Plus who doesn’t love a formulation that protects against UV and humidity?
HOW do you like to use it? I like to spray EIMI Glam Mist over the hair as a glimmering veil once I have completed my style as a final kiss of shine to finish.
WHAT is your favorite Wella Company HAIRCOLOR product (overall line, family or specific shade)? My favorite haircolor line within the Wella Company portfolio is Wella Professionals Shinefinity AND Illumina Color.
WHY is it your favorite? The soft and iridescent finish, with the beautiful hair feel is unmatched in the industry. I love the soft and effortless shine from Wella Professionals Shinefinity and the velvety refined and luxurious finish from Illumina Color. I am obsessed.
HOW do you like to use it? Wella Professionals Illumina Color is my go-to for foiling with color, whether highlighting or lowlighting. I like to use Shinefinity to finish every service for the perfect veil of color and shine.
WHAT is your favorite Wella Company HAIRCARE product? My favorite Wella Company haircare product is Wella Professionals Ultimate Repair Miracle Hair Rescue.
WHY is it your favorite? Other than the incredible benefits and repair Ultimate Repair Miracle Hair Rescue offers; I love the incredibly soft, smooth finish on the hair, paired with the best lightweight detangling effect.
HOW do you like to use it? I like to use Ultimate Repair Miracle Hair Rescue after shampooing and conditioning, on anyone AND everyone, Wella Professionals Ultimate Repair Miracle Hair Rescue is a personal fan favorite of mine.
EXTRA CREDIT: One #PROTIP you would love to share with other Salon Professionals: Don’t be afraid to recommend and start talking about take-home care right from the consultation. Our work will only last as well as the products salon guests use to maintain it. Make sure they have proper at-home care from the beginning, that way they get the most out of your work.