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Pure Perfection - Ammonia-free permanent hair colour
A REVOLUTION IN PERMANENT, NO AMMONIA HAIRCOLOR.
100% PURE COLOR PERFECTION. 0% AMMONIA, FRAGRANCE, SILICONES, MINERAL OILS AND PPD/PTD1.
CLINICALLY PROVEN TO REDUCE SIGNS OD DAMAGE2 WITH SUPERCHARGED METAL PURIFIER.
1. Do not use this product if you have a known PPD/PTD allergy, as you may still experience a severe reaction.
2. +55% shine, +45% smoothness, +42% nourished look; vs untreated hair, based on expert panel clinical study.
A NEW ERA OF NO AMMONIA COLOR
Discover the science behind Wella Professionals Supercharged Metal Purifier, backed by 15 years of research.
Extensive Wella Professionals research revealed that copper and iron on the hair impact no-ammonia color performance.
Wella Professionals Supercharged Metal Purifier Technology simultaneously captures copper and iron to control damage.
This dual action results in hair that is significantly less damaged, leaving hair healthier and smoother, for high performance color results.
SHADE PALLETE
DISCOVER OUR 4 TRENDING LOOKS
MIXING & USAGE
MIXING
No dedicated developer is needed.
USAGE
1. Mix and apply with bowl and brush to dry hair. If using darker shades, consider using a stain guard
2. Develop for 30-40min OR 15-25 min with heat.
3. Emulsify and use Wella Professionals shampoo and Post Color Treatment.
GREY COVERAGE FORMULATION
INCREASE YOUR EARNINGS
WITH PURE PERFECTION
Service Price
$50$300
Number of services per week
27
Total salon earnings
$300
per week
$15,600
per year
