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Valentines Day 2025 US
Fall in love with every look you create! Explore this season’s must-have color, care, and styling products to keep your clients looking flawless. Plus, discover the perfect product duos for a stunning, cupid-approved finish.







































PERFECT MATCHES

POWER COUPLE

This ultimate duo delivers flawless blonde results, lifting up to 9 levels while reducing breakage by 97%. The built-in Plex formula blends tones in just 5 minutes, saving time, and extra steps for beautiful, seamless color.

MANE ROMANCE

The Pre-Color Treatment balances porosity and smooths hair for even color application, while the Post-Color Treatment strengthens and improves color retention. Together, they create vibrant, long-lasting color and shine.

DYNAMIC DUO​

Rebuild and replenish in 90 seconds, while shielding from breakage, UV, heat, and frizz. Together this dynamic duo, repairs and protects, leaving hair smooth and silky for up to 72 hours.

HOT PAIR​

The power pair for flawless, healthy hair. Unlock heat protection up to 220°C and maintain the ideal temperature for effortless styling. Together, they ensure healthy hair with professional-level protection and shine.

GET THE LOOK

PLATINUM KISS

LIGHTEN​ Wella Professionals BlondorPlexWelloxon Perfect Developer 6% (20 volume)​
TONE​ Illumina Color 10/69 + 9/60 (2:1)​ Welloxon Perfect Pastel 1.9% (6 volume)​
ARTIST@hairbycallum_







































ROSE BLUSH

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LIGHTEN​ Wella Professionals BlondorPlexWelloxon Perfect Developer 6% (20 volume)​
COLOR​ Color Touch 10/73 + 10/6 + 9/75 + 44/65​ Color Touch Emulsion 1.9% (6 volume)​
ARTIST@chiriac.ionela​​







































CRIMSON CRUSH

LIGHTEN​ Wella Professionals BlondorPlex​ Welloxon Perfect Developer 6% (20 volume)​​
COLOR​ Color Touch 66/45 + 77/45​ Color Touch Emulsion 1.9% (6 volume)​
STYLING​ Sebastian Professional Dark Oil​ Sebastian Professional Mousse Forte​














































































GET FESTIVE WITH OPI

Kicking off the Spring 2025 season, OPI introduces a soft, dreamy palette of premium, buildable shimmer, semi-sheer finishes. These fantastical formulas will leave your hands in the clouds.
Suzi’s Pedicure Throne ​​A shimmery and sheer coral long-lasting nail polish that's pedi for royalty.​
Glossed in Your Thoughts​ A shimmery hot pink long-lasting nail polish you'll get glossed in.​
Time Will Pastel ​ A shimmery lavender sheer long-lasting nail polish that's a serene dream.​

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