text.skipToContent text.skipToNavigation

FREE SHIPPING ON ALL ORDERS $50 OR MORE


shinefinity top tips

shinefinity top tips


Shinefinity

Discover SHINEFINITY top tips to help get you started using this remarkable color glaze with your clients straight away. SHINEFINITY, our most innovative demi-permanent line designed to deliver true-to-tone color with zero lift, zero damage, and long-lasting results.



shinefinity top tips

shinefinity top tips


This is a deposit only demi with the longevity of an alkaline demi and the gentleness of an acidic toner. It does not lift the natural base; this will allow the natural character of the hair to shine through.
SHINEFINITY is a Demi glaze that does not lift the base. As it is featuring the balanced pH technology it will offer a more translucent finish without the balancing and richness of Color Touch. Color Touch will give more intensity and better balancing properties. It's an alkaline demi and can therefore lift the natural melanin and give these desired results.
We recommend having both but it's up to you to decide. The two activators have been formulated to create the right consistency for both applications. Bottle activator makes the product suitable for bottle use, (fluid not drippy and leaving minimum residue in the bottle) Brush and bowl activator makes the mass firmer more cream like for targeted applications such as custom melts etc. Please be aware that different shades behave differently. As you might find one of the lighter shades with minimum amount of dye is fine in the bottle with the brush and bottle activator but one of the darker or red shades will be very difficult to get out from the bottle.
SHINEFINITY is a deposit-only color. Unlike alkaline oxidative colors like Koleston Perfect, Illumina Color, or CT it doesn't lift the natural pigment, so it is very much dependent on the starting substrate.
For level 10 results, you can mix the 09/ shades with 00/00 1:1 00/89 & 00/66.
The /0 before the depth indicates the depth is more translucent. It also stands for zero lift and zero damage.
Yes, it can be used for subtle grey blending at first signs of grey. The result is natural and reflective. For best results, use on max 30% grey hair. It will not create any coverage.
You can use clear to soften any shade. This will be captured in a visual way in the technical folder.
Yes, this is possible. KP or Illumina can for example be applied on the roots to achieve a better coverage while lifting the natural pigment. SHINEFINITY, being a glaze, can be applied on the lengths and ends and the two products can be blended together for a smooth transition. This products can be intermixed however (i.e SINEFINITY shades should only be intermixed with other SHINEFINITY shades and the dedicated SHINEFINITY Activator).
It is not recommended to use SHINEFINITY in combination with Color Touch. (vs. Koleston Perfect and Illumina Color, which are recommended).

shade plette
shade plette

The three booster tones are ideal to expand the usage of the SHINEFINITY portfolio.
Carefully formulated to suit the translucent character of the shades.

Beat The Brass

Choose your /02 to reduce yellow or orange undertones whilst keeping the highs and lows with sublime shine. Select a level 6 to beat orange undertones and select a level 9 to beat yellow undertones. Intensify with 00/89 Blue Booster.

Soft Sage Dark Sage Blue Booster

shinefinity top tips

00/00 has many usages:
• Dilute any shade in the portfolio.
• On its own for a clear glaze.
• Pastelize the booster tones.

Crystal Glaze

Booster

Booster


Mix the 09/ shades 1:1 with clear to create a 010/ shade.


Shades

shade plette
shade plette

Enjoy the flexible usage of SHINEFINITY. A glaze to suit any salon situation.
With SHINEFINITY you can adapt your results depending on how you work with
the product. Below are some hints and tips!


Booster

Review all service options in WELLA Education APP*


Exercise Your Brights

Apply to dry or towel-dried
hair.

Make Rainbows

Mixed with bottle activator and applied at the basin
to towel-dried hair.

Bee Unapologetic

Recommended for previously lightened hair
for a visible result

Exercise Your Brights
Make Rainbows
Bee Unapologetic
Shinefinity Glaze

Apply to dry or towel-dried hair.

Speed Glaze

Mixed with bottle activator and applied at the basin to towel-dried hair.

Flash Glaze

Recommended for previously lightened
hair for a visible result.


*with shorter development times select a shade deeper than
the target shade for more tonal results.


USING HEAT
Gives more intense results, great when you want to intensify your reds or blend away first signs of gray hair. No cool down time needed.


Exercise Your Brights

SOFTER RESULTS
Results on towel-dried hair
and shorter development times
create softer results.


Make Rainbows

TO FURTHER BLEND
Blend the glaze and create seamless
transitions, comb each section
as you go.


Bee Unapologetic

shade plette

A stunning and compact salon friendly palette
to allow you to create the perfect glaze for every client.

shade plette

A stunning and compact salon friendly palette
to allow you to create the perfect glaze for every client.

shinefinity top tips


With a major tone of natural, these shades are inspired by nature.
Why not try over virgin hair to add a boost of shine with natural tones
to create your root melts for sublime results with incredible shine?



Natural Espresso
Bitter Chocolate
Natural Brandy
Dark Sage
Deep Walnut
Natural Latte
Soft Sage
Silk Blush
Beige Sand

shinefinity top tipsBEAT THE BRASS
Choose your /02 to reduce brassy orange undertones whilst keeping the highs and lows with sublime shine.

With a major tone of natural, these shades are inspired by nature.
Why not try over virgin hair to add a boost of shine with natural tones
to create your root melts for sublime results with incredible shine?

Natural Espresso Bitter Chocolate Natural Brandy Dark Sage Deep Walnut Natural Latte Soft Sage Silk Blush Beige Sand

shinefinity top tips
BEAT THE BRASS
Choose your /02 to reduce brassy orange undertones whilst keeping the highs and lows with sublime shine.


Cool


A range of shades from metalized brunettes to crystallized blondes.
These are your go-to shades to reduce unwanted warm tones
as well as create bespoke cool shades at any depth.


Cool Chia
Deep Cherry
Steel Orchid
Cherry Wine
Frosted Chestnut
Cool Mashroom
Toffee Cream
Strawberry Wine


Raspberry Latte
Smoky Opal
Blue Pearl
Silver Pearl
Toffee Milk
Iced Platinum
Pink Shimmer
Platinum Opal

A range of shades from metalized brunettes to crystallized blondes.
These are your go-to shades to reduce unwanted warm tones
as well as create bespoke cool shades at any depth.

Cool Chia Deep Cherry Steel Orchid Cherry Wine Frosted Chestnut Cool Mashroom Toffee Cream Strawberry Wine Raspberry Latte Smoky Opal Blue Pearl Silver Pearl Toffee Milk Iced Platinum Pink Shimmer Platinum Opal

Warm


For subtle beige, sophisticated coppers, or to create that perfect
baby blonde. You will love these shades for color correction, adding shine to
over-lightened blondes or deepening your result with no off-tones.


Caramel Espresso
Hot Chili
Copper Sunset
Caramel Chocolate
Paprika Spice
Spicy Ginger
Honey latte
Vanilla Glaze
Caramel Milk

For subtle beige, sophisticated coppers, or to create that perfect
baby blond. You will love these shades for color correction, adding shine to
over-lightened blondes or deepening your result with no off-tones.

Caramel Espresso Hot Chili Copper Sunset Caramel Chocolate Paprika Spice Spicy Ginger Honey latte Vanilla Glaze Caramel Milk

Booster


Three shades to maximize the possibilities of your palette.
Specifically designed for the translucency of Shinefinity without overpowering
the target shade. When used alone they create creative options.


Crystal Glaze
Blue Booster
Violet Booster

Three shades to maximize the possibilities of your palette.
Specifically designed for the translucency of Shinefinity without overpowering
the trager shade. When used alone they create creative options.

Crystal Glaze Blue Booster Violet Booster


Earth Month
Earth Month
Img of Patricia Nikole

shinefinity top tips
shade plette
shade plette

A glaze is often used in combination with other color services; care and color retention are the primary objectives.


Contact Us Contact Us