Haircare
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12.03.2024
5 Winter Haircare Tips for Healthy Hair
By: Jaclyn Harwood
Winter is here and so are the challenges for maintaining happy, healthy hair. Grab your hot chocolate (don't forget the marshmallows!) and sit back as we unwrap five secrets to ensure proper protein and moisture balance, color vibrancy, shine and protection against the elements of the season.
SALON TREATMENTS
Elevate your winter routine by offering additional in-salon treatments, specifically formulated to target the harsh effects of the season. Add the WellaPlex Strengthening Treatment to your salon service menu. The perfect addition to any salon service for optimal protein, moisture balance. WellaPlex #1 Bond Maker: Helps create and reconstruct bonds for stronger hair. WellaPlex #2 Bond Stabilizer: Further strengthens bonds, re-balances pH and stabilizes hair structure. Recommend WellaPlex #3 Hair Stabilizer to your salon guests to continue the treatment and benefits, once a week, to maintain strength and manageability.
HOW TO APPLY:
1. Pre-Shampoo and towel-dry.
2. Mix WellaPlex #1 Bond Maker with water in an applicator bottle (1:6).
3. Apply mixture to hair with a bottle applicator, concentrating on the mid-strands and ends.
4. Develop 5 minutes. Do not rinse.
5. Apply WellaPlex #2 Bond Stabilizer
6. Develop 10 minutes. Rinse, shampoo, condition and blow-dry.
COLOR GLAZE
Revive winter locks with a custom color at the salon, specifically formulated for every salon guest. Wella Professionals Shinefinity is a demi-permanent color glaze, delivering shine you can feel. A clean, vegan formula with balanced pH technology and a no drip, gel-cream consistency. Zero lift, zero silicones, zero damage, zero alcohol, zero ammonia, zero direct dyes and zero parabens. Enhance your service menu, increase revenue, and leave your salon guest with silky, shiny hair. SHINEFINITY Crystal Glaze 00/00 is suitable for every hair type: fine and fragile to course and dry. And... can we talk about the shine? It is anything but ordinary. Thanks to a unique formulation, SHINEFINITY delivers a healthy-looking, never artificial, shiny result, conditioning while it works.
#PROTIP: Looking to step up the SHINE even more? Add a dash of gold into your Shinefinity formula. A couple of our favorite shades are: Wella Professionals Shinefinity 08/38 Light Blonde Gold Pearl (Honey Latte) and Shinefinity 09/73 Very Light Blonde Brown Gold (Caramel Milk).
HOW TO APPLY:
MIX: Shinefinity Zero Lift Glaze formula + Activator in a 1:1 mixing ratio. Shinefinity glaze can be applied to pre-shampooed or dry hair.
APPLICATION: Choose a technique that works best for you: bottle application or bowl and brush. Apply from root to tip and watch as the hair transforms.
DEVELOP: Once application is complete, develop Shinefinity for up to 20 minutes.
WASH AND ‘GLOW’: After processing is complete, shampoo, condition, blow dry and GLOW.
HAIRCUT
Reduce split ends and keep hair healthy with routine salon haircuts. Recommend a trim to every salon guest and strategize the best plan to achieve optimal hair health. Just a trim... that's all they need! Recommend salon guests schedule an appointment every 6-8 weeks to encourage hair growth, revive hair health and maintain happy locks.
HEAT PROTECTION
Excessive heat from blow dryers, curling irons and flat irons can cause hair to become dry, brittle and prone to breakage. Shield hair with Wella Professionals EIMI Thermal Image Heat Protection Spray. This two-phase professional formula is designed to protect, smooth and deliver natural hold. Phase 1: Nourish the hair and provide heat protection up to 428°F Phase 2: Leave hair smooth for a flawless shiny result.
Discover another one of our favorites with Sebastian Professional Trilliant Spray. Add the perfect amount of protection plus sparkling shine as you work behind-the-chair. Formulated with rock crystal extract, this lightweight spray gently conditions, delivers heat protection, adds body and sparkling shine.
AT-HOME CARE
HYDRATING SHAMPOO + CONDITIONER: Combat dryness caused by cold winter air and chilly winds with Wella Professionals INVIGO Nutri-Enrich Deep Nourishing Shampoo and Conditioner. Encourage hair growth and volume while delivering intense hydration and recovery. Formulated with ‘Nutri-Enrich Blend’: oleic acid and panthenol provide strength, moisture, and nourishment; while Vitamin E protects the hair from additional stress.
DEEP CONDITIONING: Looking for a little extra L-O-V-E? Treat locks to the ultimate deep conditioning with an intensive hair mask. Balance protein and moisture, revive shine and recharge color vibrancy. Briogeo Don’t Despair, Repair! Deep Conditioning Mask is scientifically proven to strengthen damaged hair and prevent future breakage. Did we mention it is 15x award-winning? Rosehip oil, B-vitamins and algae extract work together to restore dry, brittle hair.
THE ULTIMATE AT-HOME REGIMEN: Bring winter hair back to life with Wella Professionals Ultimate Repair Miracle Hair Rescue, a luxury leave-in spray that repairs hair damage in just ninety seconds. Hair is visibly transformed in just one use, with 99% less breakage and legendary shine. Powered by Alpha Hydroxy Acid (AHA) to rebuild the inside strength of the hair and Omega 9 to replenish the outer barrier of damaged hair. Instant repair for all hair types and the perfect product for all salon guests. Incorporate the full Wella Professionals Ultimate Repair regimen into the routine (Shampoo, Conditioner and Miracle Hair Rescue) and watch the hair transform..
HOW TO APPLY: Apply 10–20 pumps to towel-dried, clean hair and gently comb through. Leave on for 90 seconds before styling. Do not rinse and style as usual.
STAY CONNECTED
Inspired to learn more? Follow Wellastore.com on Instagram (@wellastoreusa) for education, #ProTips and industry secrets. Learn from top salon professionals around the globe and tag us for a chance to be featured. Be the first to know about exclusive promos, LIVE education, plus take a front seat to everything Wellastore. We can't wait to see what you create. Happy Coloring!
