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Malia\_Smith

01.19.2021

Employee Spotlight: Malia

Employee Spotlight: Malia

Name: Malia Title: Customization Planning Analyst
What do you love about the pro beauty industry? I love the professional beauty industry because it showcases talent and artistry that inspires consumers to be the best version of themselves, internally and externally. Professional Beauty is where trends originate; it is exciting to be a part of innovation and evolution in the industry.
What is the most meaningful part of your role?
The Hair Customization team facilitates the creation process of special promotions and displays that enhance the customer experience with our renowned products. The most meaningful part of my role is working with the Brand teams and vendors to meet the deadlines of each project so that we are able to launch promotions on time. My goal is to minimize any potential delays so our amazing customers have customized products for their shelves.
What is fun fact about you?
I am ambidextrous!
What is your favorite product and why?
Wella Nutricurls Micellar Shampoo for Curls; This product leaves my hair so clean without stripping it of its moisture. I have curly/kinky hair texture so some shampoos strip my curls of nutrients leaving them dull and lifeless. This product is a real game-changer in my wash day routine!

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