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08.07.2024 | Color, Care

8 Iced Latte Formulas for Summer

As summer heats up, iced latte hair color is emerging as one of the most requested trends of the season. With soft transitions of beige blonde, rich mocha and warm chocolate hues, the multi-dimensional color placement mimics a perfectly brewed blend. Capture the essence of summer in every stran...

06.07.2024 | Color

This or That: Koleston Xpress vs. Koleston Perfect

Selecting the right haircolor and formula are essential to achieving the perfect look. From bold transformations, to subtle enhancements and gray coverage, Wella Professionals Koleston Perfect and Koleston Xpress stand out from the rest with their best in class technology, shade range, and stunni...

01.07.2024 | Color

Blondor Freelights: What Is It? Why Do You Need It?

Not all lighteners are created equal. Clay lightener, balayage and open-air techniques have revolutionized the world of hair coloring, offering a fresh approach to achieving natural sun-kissed results. Wella Professionals Blondor Freelights is a clay lightener, praised for its smooth consistency ...

24.06.2024 | Color

Sun-Kissed Style: 8 Must-Try Balayage Formulas

Are you ready to give your clients that radiant glow they've been dreaming of? Discover expert techniques, formulas and haircare recommendations designed to deliver seamless salon results. Whether you're creating subtle dimension or bold transformations, explore eight must-try balayage looks to...

17.06.2024 | Color

Bold and Bright: 5 Most Requested Salon Hair Colors

As a salon professional, staying up to date with the latest trends is essential for meeting client expectations and growing your salon business. This season, five colors have emerged as the most requested looks, from a blend of classic styles to bold and vibrant hues. Get ready to explore the t...

12.06.2024 | Color

15 Must-Have Shinefinity Shades

We asked top salon professionals to choose ONE (yes... one!) Wella Professionals Shinefinity shade they can't live without. Discover their answers and the top fifteen must-have shades from classic blondes, to cool chocolate hues that redefine the essence of vibrant, healthy hair. Is your favorit...

10.06.2024 | Color

Shades of Blonde: 7 Must-Try Formulas

Blonde hair never goes out of style, and this summer is the perfect time to refresh your client's look with something new. From warm honey to icy platinum and strawberry hues, discover seven hair color formulas that offer something for everyone. Explore the power of blonde and lighten up with o...

09.06.2024 | Color

5 Minute Express Toning with BlondorPlex Cream Toners

Introducing Wella Professionals first dedicated express toning solution to complement all lightening services. Pre-mixed with Plex Technology, BlondorPlex Permanent Cream Toners offer up to 90% less breakage for perfectly, blended blonde results. Enhance the salon experience and maximize time be...

03.06.2024 | Color

Top 5 Hair and Nail Colors for Summer

Dive into summer with beach-inspired trends making waves this season. From sun-kissed hair color and effortless waves, to bold nail hues and soft pastels, discover the most requested summer salon formulas. Get inspired to create and explore step-by-step looks by top salon professionals, includin...

29.05.2024 | Color

The NEW Illumina Color: Facts, Formulas and New Shades

Hello, Gorgeous! Introducing the NEW Wella Professionals Illumina Color. The same luminous color we know and love, with a fresh new look and four NEW shades to add to your collection. Step into a world of limitless possibilities as we share Illumina Color facts, formulas and new shades to delive...

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