20.02.2024 | Color
5 Minute Express Toning with BlondorPlex Cream Toners
Introducing Wella Professionals first dedicated express toning solution to complement all lightening services. Pre-mixed with Plex Technology, BlondorPlex Permanent Cream Toners offer up to 90% less breakage for perfectly, blended blonde results. Enhance the salon experience and maximize time be...
19.02.2024 | Prostories
#PROTIPS with Wella Signature Artist Alicia Avanpre
Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Alicia Avanpre @alicia.wella. Based in Washington, D.C. Alicia is known for her detailed approach and knowledge of color theory and suitability. Her 10+ year...
13.02.2024 | Color
Introducing Koleston Xpress: What Is It? Why Do You Need It?
Introducing a breakthrough in haircolor technology, Wella Professionals Koleston Xpress. Up to 100% gray coverage in just ten minutes. An express permanent color with Control-X Technology to help prevent over-processing for fast, reliable results. Engineered with precision and innovation, this ...
12.02.2024 | Color
Curl Confidence: Professional Color and Haircare Tips
Curly hair is as diverse as it is beautiful, ranging from loose waves to tight coils, each requiring custom care and attention. When it comes to professional salon color, it is essential to consider not only the desired end result, but also the potential impact on texture and curl pattern. Follo...
12.02.2024 | Color
Color Correction 101: Filling With Color Touch
Experience the ultimate solution for color correction with Wella Professionals Color Touch. Offering an extensive range of shades, gentle formulas and predictable color vibrancy, trust in Color Touch to deliver stunning salon results. Follow along as we explore a step by step guide to filling w...
05.02.2024 | Color
#GETTHELOOK Love-Struck Red Hair Color and Nails
Ignite the passion and stay inspired this LOVE season with one of the top trending moments. Red hot looks are stepping into the spotlight, turning heads and setting hearts on fire. From bold crimson to radiant ruby, scarlet and garnet, discover the secrets to creating love-struck red haircolor a...
05.02.2024 | Prostories
#PROTIPS with Wella Signature Artist Carrera Alvarez
Discover industry secrets and PROTIPS from your favorite salon professionals. This week we spotlight Wella Professionals Signature Artist, Carrera Alvarez @carreraa.wella. Carrera began her career as a colorist at Vidal Sassoon where she quickly found her passion for education, focusing on color ...
29.01.2024 | Color
Corrective Recipes With Wella Professionals Blondor
In the world of professional haircolor, achieving the perfect blonde requires a deep understanding of product knowledge, formulation, application and technique. Follow along as we unravel the secrets behind correcting and perfecting blonde tones to create bespoke, head-turning results.
29.01.2024 | Color
Top 10 Products to Have In Your Salon
At the heart of a busy salon lives a carefully curated collection of essential products to set the stage for a successful salon business and elevated experience. Discover the top ten product recommendations by salon professionals, to enhance any salon space and deliver key services to drive succe...
22.01.2024 | Color
TREND ALERT: Pink Hair Color and Nails
Get ready to paint the town PINK as we explore one of the hottest trends of 2024. From soft rose to subtle blush, pink takes center stage with a fusion of sweet sophistication and fun. Embrace the trend and get inspired to create the top salon looks right now.