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01.12.2026
10 of the Coziest Teddy Bear Blonde Formulas
By: Zara Kenyon
There’s a new cozy color in town – and it’s as soft and comforting as its name suggests. Teddy bear blonde is the ultimate blend of warmth and luxury, wrapping strands in honeyed hues that flatter every skin tone. It’s not icy, it's not brassy; just the perfect middle ground between golden and beige. So, let's take a closer look at the teddy blonde trend, with 10 hair ideas and formulas to keep clients warm...
What is Teddy Bear Blonde Hair Color?
Think of a teddy bear’s fur, and you’ve got the essence of a teddy bear blonde. It’s soft, cozy and rich, featuring hints of caramel, honey, toffee and even chocolate brown. It’s the kind of shade that feels like a warm hug, so it’s perfect for clients who want to bring gentle warmth and depth to their look through the cooler months.
Is a Teddy Bear Blonde Warm or Cool?
Teddy blonde is traditionally a warm-toned hair color, blending honey and caramel highlights through golden brown hair, so clients who crave a little richness will love this comforting trend. But, as you'll see in our round-up of formulas below – specifically look number three – cool tones can work with the trend, as long as you swap ash shades for sparkling antique golds.
Is Teddy Bear Blonde Good for Fine Hair?
Yes, teddy blonde is an ideal shade for your finer-haired clients. Any shade that plays up highs, lows and dimension can give the appearance of body and movement. To help them mimic extra thickness, try teaming their teddy bear blonde shade with a layered haircut, whether that's a choppy bob, curtain bangs or some gentle tapering that boosts natural texture.
10 Teddy Bear Blonde Formulas to Try
1. Teddy Blonde with Honey Blonde Hues
For a lighter take on teddy blonde, give your formula some honey richness. Perfect your client's base with Koleston Perfect, then after rinsing the formula, carry out a Shinefinity Color Glaze that's packed with warmth. The zero-damage, zero-lift, demi-permanent glaze enriches hair with a translucent veil of color, locking in up to 250% shinier hair¹ that's up to 50% softer and smoother².
Formula:
Highlights: BlondorPlex + 4% Welloxon Perfect
Base: Koleston Perfect 6/74 + 7/34 + 6% Welloxon Perfect
Tone: Shinefinity 09/73 + 08/34
Image Credit: @iamsophieshairgram
2. Teddy Bear Blonde-Brown Highlights
This velvet teddy shade is a dimensional Color Touch masterpiece, showing just how vibrant and shiny the demi-permanent product can go. Soft tones make a major impact in the root-to-tip blonde-brown shade, with a chocolatey brown root drag lending the look a lived-in, low-maintenance edge.
Formula:
Lightening: BlondorPlex
Root Shadow: Color Touch 7/97
Toner: Color Touch 9/97
Image Credit: @nikkiclifford_hair
3. Teddy Bear Bronde Hair
While teddy blonde is usually a warm-toned hue, you can go cool and cozy. The trick is to skip ashy blonde hair colors, and opt for antique gold tones with cool undertones instead. This bronde (brown-blonde) mane is a flawless example, further enhanced by the glow of a Koleston Perfect Pure Glossing Service. This unique technique sees you mix your client's Koleston Perfect shade blend with the INVIGO Service Color Post Treatment and 1.9% developer, resulting in a subtler, softer kiss of bronde color.
Formula:
Highlights: BlondorPlex + 4% Welloxon Perfect
Roots: Koleston Perfect 7/89 + 6/0
Gloss: Koleston Perfect[3] 8/3 + 9/97 + 1.9% + Color Post Treatment
Image Credit: @thehairwaytoheaven
4. Expensive Teddy Bear Blonde
Combine old money blonde with teddy bear blonde, and you get this flawless blend of highlights. It's an expensive teddy, giving a whole new meaning to rich with root-to-tip foils that look like they were born in the Hamptons. Illumina Color is the toner behind this luminous look; a one-of-a-kind formula that protects the clarity of the cuticle, so light can enter each strand and illuminate the hair from within.
Formula:
Roots: Illumina Color 6/16 + 6/0 + 1.9% Welloxon Perfect
Highlights: Blondor Multi-Blonde Powder + 4% Welloxon Perfect
Toner: Illumina Color 8/13 + 7/32 + 8/93 + 8/69 + 1.9% Welloxon Perfect
Lowlights: Koleston Perfect 7/7 + 8/07 + 4% Welloxon Perfect
Image Credit: @kir.hair
5. Teddy Bear Blonde Highlights
Resplendent in golden tones, this full head of highlights shows that even the most 'traditional' techniques can turn heads when you get the shade blend right. For clients who want a high number of 'lights like this, but are fearful of damage, use BlondorPlex to lighten. It combines up to nine levels of lift with up to 97% less breakage³.
Formula:
Lightening: BlondorPlex + 4% Welloxon Perfect
Roots: Shinefinity 06/0
Glaze: Shinefinity 08/38 + 09/07
Image Credit: @haarkunstnikimadunovic
6. Teddy Bear Blonde Balayage
When you're trying to recreate that soft teddy tonality, balayage is the dream. It injects your client's hair with a natural-looking dimension, and delivers the soft regrowth that makes it a crowd-pleaser. This is a Color Touch beauty, as cozy and creamy as freehand highlights get. Try it on those clients trying lightening for the first time, hoping for a low-commitment way to embrace a hint of blonde.
Formula:
Roots: Color Touch 6/0 + 7/89 + 1.9% Welloxon Perfect
Highlights: BlondorPlex + 4% Welloxon Perfect
Toner: Color Touch 8/05 + 9/16 + 1.9% Welloxon Perfect
Image Credit: @byalexmk
7. Golden Teddy Bear Bronde
For a high-contrast bronde look with a teddy bear twist, sweep BlondorPlex in chunky highlights that start a few inches from the root. The wider the ribbons, the more dimensional the finished look will be. Don't forget to add a weighty face frame to give your client's complexion a flattering radiance boost.
Formula:
Highlights: BlondorPlex + 4% Welloxon Perfect
Toner: Color Touch 8/71 + 6/71 + 1.9% Welloxon Perfect
Image Credit:@styledbychantelle
8. Dark Teddy Bear Blonde Hair Color
These natural curls are giving quiet luxury. Another Illumina Color eye-catcher, the look sees bouncy curls adorned in sweeps of golden blonde to keep clients warm all winter long. This stunning formula appears luminous in every light, with a radiance you can take to the next level by styling hair with the gloss-boosting power of ULTIMATE SMOOTH Miracle Oil Serum.
Formula:
Highlights: BlondorPlex + 4% Welloxon Perfect
Base break: Illumina Color 10/69 + 1.9% Welloxon Perfect
Toner: Illumina Color 8/36 + 1.9% Welloxon Perfect
Image Credit: @danielmbeauty
9. Dark Teddy Bear Bronde Hair
For clients who want a teddy-inspired hue that leans more brown than blonde, try crafting a soft, subtle balayage like this. The sheer highlights have been toned with the beauty of Illumina Color, locking in a lit-from-within radiance that makes warm brunettes shimmer from root to tip.
Formula:
Highlights: BlondorPlex + 4% Welloxon Perfect
Toner: 8/36 + 8/38 + 1.9% Welloxon Perfect
Image Credit:@oz_beauties
10. Caramel Teddy Bear Blonde Hair
Reminiscent of the softest, coziest teddies, this creamy caramel tone is another Illumina Color creation, showing just how beautiful the formula is. The chocolatey root shadow and lighter ends lend a dimensional look with a sun-kissed effect. Sheer. Glowy. Flawless. Every curl and coil stands out with this two-tone technique.
Formula:
Root shadow: Illumina Color 5/0 + 7/43
Toner: Illumina Color 8/05 + 9/03 + 9/7
How Your Clients Can Maintain Teddy Bear Blonde
1. Wash with a Color-Safe Shampoo and Conditioner
Teddy bear blonde shines brightest when it’s soft, smooth, and full of light. Help your client keep their blonde glowing by starting every wash with a shine-restoring ritual. ULTIMATE SMOOTH Shampoo and ULTIMATE SMOOTH Conditioner gently cleanse while infusing hair with Squalane and Omega-9 for a nourished, frizz-free finish. The result? A velvety, luminous blonde that catches the light with every move.
2. Top Up the Tone with a Color-Depositing Mask
To keep teddy bear blonde tones rich and balanced in between salon visits, recommend a gentle color refresh with the Color Fresh Mask. The shades Golden Gloss and Caramel Glaze instantly revive the golden-beige tones that define this look. Here’s how to use it:
Wash hair with ULTIMATE SMOOTH Shampoo and towel dry.
Apply the Color Fresh Mask evenly from roots to ends.
Leave on for 10 minutes, then rinse thoroughly. After styling, your client's hair will glow with soft, honeyed warmth.
3. Always, Always Use a Heat Protectant
Excess heat and UV exposure are two of the biggest culprits behind brassy hair, so your client needs hair care that protects against both. ULTIMATE SMOOTH Miracle Oil Serum achieves this double duty challenge with its built-in shield, while also deeply nourishing hair to leave it irresistibly silky. Best of all, it gives hair smoothness that lasts up to 3 days⁴, so if your client struggles with maintaining a blow-dry, this luxurious elixir will lock in a frizz-free finish.
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¹ Versus untreated bleached hair.² Instrumental testing versus our regular demi-permanent color. ³ Versus untreated bleached hair.⁴ If unwashed for 3 days, vs. untreated.
