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An illuminating New Year with Illumina Color looks by Wella Professionals

Don't just color hair, Illuminate it. Discover new Illumina Color, a luminous permanent color that mimics natural hair tones for 100% natural-looking color results.

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NEW PACKAGING, SAME LOVED FORMULA

85% Recycled cardboard

95% PCR cap

100% Recycled ALU tube

49 Shades

NEW SHADES

A compact shade Palette to lighten, darken & enhance natural hair color for youthful, multi-dimensional results - now with four new warm shimmer shades.

Illumina Color's new shade 9/37 by Wella Professionals

Blonde Glow Very light blonde gold brown

Illumina Color's new shade 7/75 by Wella Professionals

Brunette Shimmer Medium blonde brown mahogany

Illumina Color's new shade 8/36 by Wella Professionals

Luminescent Clay Light blonde gold violet

Illumina Color's new shade 7/42 by Wella Professionals

Copper Blush Medium blonde red matte

SHOP BY SHADE FAMILY

NEW LOOKS INSPIRED BY QUIET LUXURY

Curated by Wella Professionals Global Ambassadors : Romeu Felipe, James Earnshaw and Cenk Yesil.

Model with her amazing look Illumina nude by Illumina Color

Harmoniously complements natural color with highs and lows.

Reflections of light to brighten natural features.

Amazing Illumina blush look by Illumina Color

A hint of color to subtly enhance natural beauty.

TECHNOLOGY

Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. Built-in metal Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.