Wella Professionals
Nioxin Pro Clinical
- Care
- Styling
- Expert Care
  - Scalp Renew Dermabrasion Treatment
OPI
- Nail Color
  - GelColor
  - Infinite Shine
  - Nail Lacquer
  - Chrome Powders
  - GELevate Gel Lamp
  - GELevate Nail Builder Gel
  - GELevate Full Coverage Tips
  - Nature Strong
  - Powder Perfection
  - Acrylic Liquids & Powders
- Nail Care
  - Nature Strong Skincare
  - Top & Base Coats
  - Treatments & Strengtheners
  - Nail Envy
  - Sanitation & Disinfection
  - Drying Agents & Finishers
  - Polish Remover
  - Salon Accessories
  - Tools
- Color Collections
- Gifts
  - OPI Gift Sets
Sebastian Professional
Briogeo
- Collection
  - Be Gentle, Be Kind™
  - Curl Charisma™
  - Destined for Density™
  - Don't Despair, Repair!
  - Farewell Frizz
  - Scalp Revival
  - Style + Treat™
Colorcharm
- Color
Clairol Professional
ghd
- Tools
  - Flat Iron
  - Hair Dryer
  - Curling Iron

Hair Color
- Permanent
- Demi-Permanent
- Semi-Permanent
- Toners
- Developer
- Lightener
- Lightening Powder
- Lightening Power Duo
- View All
Hair Care
- Shampoo
- Conditioner
- Leave-in Treatments
- Treatments
- Bond Maker & Stabilizer
- View All
Styling
Tools
Accessories
Nail Color
Nail Care
- Hands & Feet Skincare
- Polish Remover
- Top & Base Coats
- Treatments & Strengtheners
- Sanitation & Disinfection
- View All

Change like a Pro

YOUR JOURNEY STARTS HERE

Discover expert tips, inspiration, and education to elevate your craft with Wella Professionals

CHANGE TO WELLA IN 3 EASY STEPS

1. EXPLORE

Convert with confidence

Use our conversion tools to easily find your Wella equivalent shades and formulas

Select your current brand

Select the respective line

Select the shade family

Select the shade number

These color recommendations should only be viewed as a shade direction guide.

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART TECHNICAL GUIDE PERMANENT COLOR GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART QUICK KNOWLEDGE GUIDE TECHNICAL GUIDE PERMANENET COLOR GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART QUICK KNOWLEDGE GUIDE TECHNICAL GUIDE PERMANENT COLOR GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART QUICK KNOWLEDGE GUIDE CONVERSION GUIDE TECHNICAL GUIDE

Click Here to Download Shade Charts, Technical Guides and More Education

SHADE CHART QUICK KNOWLEDGE GUIDE CONVERSION GUIDE TECHNICAL GUIDE

Click Here to Download a Toning Solutions Guide, Technical Guides and More Education

TONING SOLUTIONS GUIDE TECHNICAL GUIDE PORTFOLIO

2. CONNECT

QUESTIONS? WE'RE HERE TO HELP.

Whether you're exploring Wella Professionals color or ready to make the switch, our team is here to help. Chat with a knowledgeable color expert and give us a call for personalized support.

3. SHOP

BEST SELLERS

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WELLA REWARDS

EARN REWARDS FROM YOUR VERY FIRST DOLLAR SPENT

As a Wella Rewards member, turn your everyday spend into styling tools, backbar essentials, and perks your business actually needs. Enjoy more points, more perks, free stock, better tools, and greater freedom for your business.

*Rewards shown are examples and may vary. Eligible brands differ by country

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ADDITIONAL EDUCATION

Education to help you switch seamlessly