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​NEW LOOK! SAME GREAT FORMULA
WELLA COLORCHARM Permanent Liquid Toners make your authority over tone stronger than ever. Our 4 new beautiful tones—2 cool, 1 warm and 1 pastel enhancing—help you discover your best blonde.​ ​
Command a Superior Tone​.
BLONDE YOUR WAY
With the No.1 Permanent Toner in the US*
Neutralize brass • Up to 90% less breakage** • Works on naturally blonde or pre-lightened hair • Vegan*** and free of paraben
*WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA colorcharm lightener + permanent toner vs. lightener alone ***Free of animal-derived ingredients

AVAILABLE IN TWELVE SHADES, INCLUDING FOUR NEW ON-TREND TONES

THREE SIMPLE STEPS

STEP 1
Mix 1 part WELLA COLORCHARM Permanent Liquid Toner of your choice with 2 parts 10 or 20 volume developer (1:2).
STEP 2
Using either a bottle or bowl and brush, apply to desired areas and process for up to 30 minutes.
STEP 3
Rinse thoroughly, shampoo, condition and style!

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