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Golden Hour | Wellastore US

TREND ALERT

2024 sees a return to warmer glowing tones with softer transitions where highlights are warming up and melting down across brunettes and blondes. This year the color forecast is all about warm and sunkissed tones resembling golden hour sunlight.​







































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CAPTURE THE GOLDEN HOUR WITH 3 NEW LOOKS

It’s no surprise that golden hour hair is working its way into our feeds. Radiant, glowing hair is quickly rising to the top of this season’s hottest trends. Learn how to recreate these stunning looks below.​

HOW TO CREATE THE LOOK

STEP ONE: ROOTS & BLUSH Apply formula to the roots. Stretch root color, when applying below the parietal ridge and sides. Shinefinity 09/3 + Shinefinity 07/3 + Shinefinity 00/56 + Bowl & Brush Activator
STEP TWO: ENDS Apply formula to mid-lengths and ends. Leave some tips out. Shinefinity 09/3 + Shinefinity 08/34 + Bowl & Brush Activator
STEP THREE: TIPS Apply formula to remaining ends.
Care: Colormotion+ Shampoo, Conditoner & Mask







































HOW TO CREATE THE LOOK

STEP ONE: ROOTS Apply formula to the roots. Koleston Perfect 5/05 + Welloxon Perfect 6%
STEP TWO: MID LENGTHS – ENDS Blend color in upward strokes section by section. Ends to mid-length, mid-length to roots. Koleston Perfect 7/05 + Welloxon Perfect 9% + Koleston Perfect 9/05 + Welloxon Perfect 12%
STEP THREE: GLAZE Glaze with Shinefinity for a top coat shine. Shinefinity 09/05 + Brush & Bowl Activator Care: INVIGO Brilliance Shampoo, Conditoner, Color Mask







































HOW TO CREATE THE LOOK

STEP ONE:ROOTS
Apply formula to the roots.​
​Color Touch 6/05 +​ Color Touch Emulsion 4%​
STEP TWO:MID-LENGTH – ENDS
Continue application to the mid-lengths and ends.​
​Color Touch 6/05 + Color Touch Emulsion 4%​ Color Touch 8/73 + Color Touch Emulsion 4%​ Color Touch 8/05 + Color Touch 8/43 + Color Touch Emulsion 4%​
STEP THREE:MELT
​Comb formulas together from root to tip, during the last 5 minutes of development, for a seamless color result.​







































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