Koleston Xpress 5/37 - 5/GW Light Brown/Gold Warm

Get fast and fabulous color with Koleston Xpress, our express permanent color that provides up to 100% gray coverage in just 10 minutes. With Control-X Technology to help prevent over-processing for express yet reliable results, it's non-progressive color you can trust! The built-in Metal Purifier and ME+ Dye Technology help ensure true-to-tone color and protection from extra damage. Available in 13 shades across three tonal families (Neutral, Warm and Cool). *For more information on ME+ Dye Technology, visit wella.com/kolestonperfect

Features and Benefits 1

With Control-X Technology to help prevent over-processing

Features and Benefits 2

Non-progressive color

Features and Benefits 3

Up to 100% gray coverage in just 10 minutes

Features and Benefits 4

Includes Metal Purifier to help protect hair from extra damage happening in presence of metals wherever color is placed

Features and Benefits 5

Features ME+ Dye Technology to reduce the risk of developing a new allergy to hair color*. *Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colorants, you should not color.

Features and Benefits 6

Vegan and Globally committed to no animal testing*. *Wella Company is a member of the International Collaboration on Cosmetics Safety

Additional Legal Text

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information. While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase. Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase. Any questions or concerns should be directed to customer service at 877-242-4451 or wellaonline@wellasupport.com. Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease.

Ingredients

Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Ammonium Carbonate, Glycine, Sodium Hydroxide, 2-Methoxymethyl-p-Phenylenediamine, Dicetyl Phosphate, Ceteth-10 Phosphate, Resorcinol, Steareth-200, Sodium Sulfite, 2-Methylresorcinol, Ascorbic Acid, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Parfum/Fragrance, Trisodium Ethylenediamine Disuccinate, Xanthan Gum, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Disodium EDTA, 4-Amino-2-Hydroxytoluene.

Brand Description/Story

For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity and skill. With top beloved color brands such as Blondor, Koleston Perfect and Color Touch.

Brand URL (Brand website, Media Link)

www.wella.com

USAGE INSTRUCTIONS

Use with Welloxon Perfect 6% developer in a 1:1 mixing ratio. Apply to dry hair using a bowl & brush or bottle applicator. Develop up to 10 minutes. Shampoo the hair and finish with your choice of Post-Color Treatment.

Warnings

FOR USE BY LICENSED COSMETOLOGISTS ONLY. NOT FOR RETAIL SALE. ATTENTION: THIS PRODUCT IS INTENDED FOR USE BY LICENSED COSMETOLOGISTS ONLY. USE BY NON-LICENSED PERSONS MAY RESULT IN UNSATISFACTORY PERFORMANCE. HAIR COLOR PRODUCTS MAY CAUSE ALLERGIC REACTIONS, WHICH IN RARE INSTANCES CAN BE SEVERE. CONDUCT HYPERSENSITIVITY AND ALLERGY PATCH TEST 48 HOURS PRIOR TO EACH APPLICATION. READ AND FOLLOW INSTRUCTIONS CAREFULLY. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. WEAR SUITABLE GLOVES. PRODUCT NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN.

Hair Type

All Hair Types