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We fully support the movement against systemic oppression, racism, and police brutality. But, words can only do so much.

We are donating $250,000 to the NAACP Legal Defense and Educational Fund in partnership with our family of brands.

We also promise to promote more Black stylists and content creators, and will consistently deliver education on textured hair.

We know we haven't been there as much as we should have in the past. And because of that, we know we need to do better.

Learn more about how you can take action as well.
 

join the movement 
 
naacp


The mission of the National Association for the Advancement of Colored People (NAACP) is to secure the political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons.

black lives matter


Join the Movement to fight for Freedom, Liberation and Justice by signing up for updates, supporting our work, checking out our resources, following us on social media, or wearing our dope, official gear.

know your rights camp


Their mission is to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.

education 
 
raising free people podcast


A weekly-published podcast community centering Black people, Indigenous people, and People of Color in liberatory living and learning practices.

race forward podcast


A Race Forward Podcast features movement voices, stories, and strategies for racial justice.

nyt an antiracist reading list


How to look at the racial inequity all around and look for the racist policies producing it, and the racist ideas veiling it.

ted x mena fombo


Through her own personal story and the hair-raising experiences of other women and girls, Mena Fombo’s TEDxBristol talk is a witty, yet compelling and sometimes dark exploration of the objectification of Black women.

ted x jim white sr


Bringing reflections and the reality of race relations in USA, Jim White Sr. provides a lens that goes back 53 years from his first experience with discrimination, coupling it with how he's struggling to provide counsel to his grandsons facing the same bias.

ted x megan francis


In this inspiring and powerful talk, Megan Francis traces the root causes of our current racial climate to their core causes, debunking common misconceptions and calling out "fix-all" cures to a complex social problem.

make change 
 
campaign zero


The comprehensive platform of research-based policy solutions to end police brutality in America.

amnesty international


Amnesty International is a global movement of more than 7 million people in over 150 countries and territories who campaign to end abuses of human rights.

ldf


America’s premier legal organization fighting for racial justice. LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice.

no justice, no peace 
 


Please help get justice for George Floyd and his family! Sign the petition to have the officers involved in this disgusting situation fired and for charges to be filed immediately.


Commemorate Breonna Taylor's life and fight to get her justice. Complete as many items on the list as you can and share this campaign so that other people can complete it too.


No one has the right to pursue, attack and kill an unarmed, non-threatening individual. In an effort to seek justice for Ahmaud Arbery, please sign the petition expressing your concern.

provide local support 
 
volunteer locally
change local policies
state by state bail funds
donate 
 
black lives matter
equal justice initiative
color of change
legal defense and educational fund