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Wella Professionals
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75th Anniversary

For over 140 years, Wella Professionals has championed Science, Creativity and Community, supporting stylists and becoming a leader in the industry.

Now, we’ve hit a new milestone, “Diamond Status”, celebrating 75 years of Wella USA. For our Diamond Anniversary, Wella Professionals will celebrate 75 years of love for our Wella Family, showcasing all that we’ve accomplished… and to all that we have yet to achieve.

SCIENCE… that changes the game

Wella Professional has a legacy of being first to market with product innovations that have become the standard in the industry.

It’s time to showcase all that we’ve achieved and set the standard, yet again.

NEW Metal Purifier, now in all our color lines. Setting a new standard of protection to deliver the best, most consistent color results in the pro industry.

CREATIVITY… that inspires

Inspiring creativity is at the core of who we are. We bring this to life via inspiring trends and the best color palette.

Allow us to look back at what has inspired us over the last 75 years, as well as, to look forward to what is new and now.

SCIENCE… that changes the game

Wella Professional has a legacy of being first to market with product innovations that have become the standard in the industry.

It’s time to showcase all that we’ve achieved and set the standard, yet again.

NEW Metal Purifier, now in all our color lines. Setting a new standard of protection to deliver the best, most consistent color results in the pro industry.

NO.1 IN THE WORLD

MEET OUR WELLA AMBASSADORS

BRIANA CISNEROS

@brianacisneros

DANIEL MORA

@danielmbeauty

ZACH MESQUIT

@thezachmesquit

DEREQ CLARK

@dereqc

DISCOVER THE FULL WELLA PORTFOLIO