Introducing Koleston Xpress: What Is It? Why Do You Need It?

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Introducing Koleston Xpress: What Is It? Why Do You Need It?

Introducing a breakthrough in haircolor technology, Wella Professionals Koleston Xpress. Up to 100% gray coverage in just ten minutes. An express permanent color with Control-X Technology to help prevent over-processing for fast, reliable results. Engineered with precision and innovation, this advanced formula combines rapid processing time with optimal coverage. Discover a new era of salon speed and precision with Wella Professionals Koleston Xpress. Increase salon services, daily revenue and elevate the standard of excellence behind the chair.

MIXING + PROCESSING

Mix Wella Professionals Koleston Xpress in a 1:1 mixing ratio with Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume) for gray coverage and up to one level of lift, or 9% (30 volume) for gray coverage and up to two levels of lift. Apply quickly, starting at the highest concentration of gray hair and develop for ten minutes. Cleanse and follow with Wella Professionals Color Post Treatment to lock in color and shine. HOW TO: Apply Wella Service Post Color Treatment to damp hair. Leave on for 3-5 minutes. Rinse thoroughly.

KOLESTON XPRESS APPLICATION TIPS: Prep and section hair prior to mixing color. Mix color immediately before application for optimal results. Apply Koleston Xpress with a bowl and brush, or a bottle applicator. The choice is yours! Apply color quickly. The consistency of Koleston Xpress allows for fast and easy application, saving time in the salon and product efficiency.

HEAT OR NO HEAT? In most cases using Welloxon Perfect Cream Developer 6% (20 Volume) without heat for ten minutes will deliver up to 100% gray coverage. By using a controlled heat source with Koleston Xpress, the color result may intensify, without making the shade any darker. That's right! Thanks to Control-X Technology. A controlled heat source may be desired for coarse hair, however this does not reduce the total development time. Process Koleston Xpress for 10 minutes, under heat.

METAL PURIFIER TECHNOLOGY: Wella Professionals Koleston Xpress encapsulates and removes metals, avoiding free radicals formation to create a controlled environment inside and outside of the hair. Metal Purifier is integrated into the Koleston Xpress formula for balanced color deposit and bond protection. What does that mean? It means... it is no longer necessary to pre-treat hair prior to a color service to neutralize metals. The patented Metal Purifier Technology and efficient processing time of Koleston Xpress saves time in the salon, increases service opportunities and enhances revenue behind the chair.

WHEN TO CHOOSE KOLESTON XPRESS: Reach for Wella Professionals Koleston Xpress for express root touch ups, in between color services, last-minute color requests or for salon guests on-the-go. Add Koleston Xpress to your permanent "color toolbox" and unlock new salon service opportunities.

SHADE PALETTE

Wella Professionals Koleston Xpress is available in 13 shades across 3 tonal families (neutral, warm and cool). Reach for any Koleston Xpress shade for 100% gray coverage or intermix with other Koleston Xpress shades to create custom coverage. Embrace efficiency without compromising quality and experience the future of haircolor technology.

#1: EXPRESS TOUCH-UP

In thirty-minutes or less, cover gray hair with a T-line color application and Wella Professionals Koleston Xpress. Simply apply Koleston Xpress to the front hairline and part line and process for ten minutes. This speedy service is ideal for walk-in customers, unplanned color services or salon guests with limited time.

STEP ONE: Regrowth Touch-Up: Mix Wella Professionals Koleston Xpress 6/ - 6/N + Wella Professionals Welloxon Perfect Creme Developer 6% (20 volume).

STEP TWO: Apply Wella Professionals Shinefinity 08/38 Light Blonde Gold Pearl (Honey Latte) + Bowl and Brush Activator on mid-lengths and ends, immediately after regrowth application. Process for 10 minutes. .

STEP THREE: Complete the look with Wella Professionals INVIGO Nutri-Enrich Deep Nourishing Shampoo and Conditioner for dry or distressed hair and lock in color with ColorMotion+ Post Treatment. HOW TO: Apply post treatment evenly on clean towel-dried hair and leave in for 30 seconds. Rinse thoroughly.

#2: ON THE GLOW

In less than a lunch hour, touch up regrowth and brighten around the face, with Wella Professionals Koleston Xpress "On The Glow" service. Match, go darker or lift the hair up to two levels and keep salon guests looking fresh between salon appointments.

STEP ONE: Lighten and brighten around the hairline with face framing highlights (approximately 6 foils). Mix Wella Professionals BlondorPlex Multi Blonde Dust Free Powder Lightener + Welloxon Perfect Creme Developer 6% (20 volume).

STEP TWO: Target the regrowth area with Wella Professionals Koleston Xpress 9/ - 9/N + Welloxon Perfect Creme Developer 9% (30 volume). Apply to regrowth while foils are processing. Begin application at the highest percentage of gray.

STEP THREE: After lightening, cleanse and post treat with Wella Professionals Service Color Post Treatment. HOW TO: Apply to damp hair. Leave on for 3-5 minutes. Rinse thoroughly.

STEP FOUR: Add shine and condition with Wella Professionals Shinefinity Zero Lift Glaze. Mix Shinefinity 09/61 + 09/36 in a 1:1 mixing ratio with Brush and Bowl, or Bottle Application Activator.

STEP FIVE: Complete the look with Wella Professionals Fusion Intense Repair Shampoo and Conditioner. Formulated with silk amino acids, to repair, care and cleanse. Fusion instantly protects hair against breakage, delivering intense repair and shine.

#3: FLASH FRAMING

Cover gray hair and create a multi-faceted look with Wella Professionals Koleston Xpress Flash Framing service. Discover how to create dimension around the face, cover gray hair and complete the look in a flash.

STEP ONE: Touch-up regrowth with Wella Professionals Koleston Xpress 6/ - 6/N + 7/37 – 7/GW , mixed in a 1:1 mixing ratio with Welloxon Perfect Creme Developer 6% (20 Volume). Develop color for 10 minutes, rinse and shampoo with Wella Professionals Color Motion+ and Post Treatment.

STEP TWO: Continue the service at the basin with custom, face framing balayage utilizing Wella Professionals Blondor Freelights + Blondor Freelights Developer 9% (30 volume), mixed in a 1:1.5 mixing ratio. On clean, damp hair, gently feather the lightener around the face and part line.

STEP THREE: After lightening, cleanse and post treat with Wella Professionals Service Color Post Treatment. HOW TO: Apply to damp hair. Leave on for 3-5 minutes. Rinse thoroughly.

STEP FOUR: Balance the look and increase shine with Wella Professionals Shinefinity. Mix Shinefinity 09/36 + 09/81 in a 1:1 mixing ratio with Brush and Bowl, or Bottle Application Activator.

STEP FIVE: Complete the service with Wella Professionals ColorMotion+ Shampoo and Conditioner. ColorMotion+ elevates color care beyond anti-fading for up to eight weeks of color protection.