Hair Color
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10.23.2023
Shinefinity Crystal Glaze 00/00: What? Why? How?
Who doesn’t love healthy, shiny hair? Elevate your salon business with Wella Professionals Shinefinity Zero Lift: Crystal Glaze 00/00. Discover WHAT it is, WHY you need it and HOW to use it in the salon.
WHAT IS IT?
Shinefinity is a demi-permanent color glaze, delivering shine you can feel. A clean, vegan formula with balanced pH technology and a no drip, gel-cream consistency. Discover up to 250% shinier hair and up to 50% smoother and softer hair, with true to tone results. Zero lift, zero silicones, zero damage, zero alcohol, zero ammonia, zero direct dyes and zero parabens. (Omg! That is a lot of zeros.) Enhance your service menu, increase revenue, and leave your salon guest with silky, shiny hair at their next salon visit. #FUNFACT: One SHINEFINITY tube is sold every 10 seconds in the world.
WHY YOU WILL LOVE IT...
IT’S GENTLE: Shinefinity Crystal Glaze 00/00 is suitable for every hair type: fine and fragile to course and dry. Can we talk about the shine? It is anything but ordinary. Thanks to a unique formulation, Shinefinity delivers a healthy-looking, never artificial, shiny result, conditioning while it works. The perfect match for salon guests who love to have color, but fear breakage and split-ends.
BALANCED PH TECHNOLOGY: Shinefinity is carefully designed to maintain an optimal acidic pH level: no lower than 6.5. #FUNFACT: When pH is too low, unpredictable color results may occur – especially on highly porous hair. Shinefinity Crystal Glaze begins with a mildly alkaline pH, to help the cuticle swell and let the color in, before dropping to a gentle acidic range that ensures zero lift and zero damage.
SUITABLE FOR ALL HAIRCOLORS: Shinefinity can be applied to all hair types: virgin, colored and pre-lightened locks. The perfect addition to any salon service to increase revenue and deliver beautiful shine. #PROTIP: Balance porosity and enhance hair surface with Wella Professionals ColorMotion+ Pre-Color Treatment prior to color service. Ensure stunning results and enhance overall longevity.
MAINTAINS THE CHARACTERISTICS OF NATURAL HAIR: One of Shinefinity's most alluring features is its ultra-natural finish. Zero-lift technology means zero lift to the natural hair, preserving natural highs and lows to deliver ultimate shine and reflect.
QUICK RESULTS: Mixing and application is easy and the processing time ranges from 5-20 minutes, depending on desired results. SHINEFINITY is mixed in a 1:1 mixing ratio and allows you to choose between a Brush & Bowl Activator or Bottle Activator based on application preference.
HOW TO APPLY
Let’s get you glazing. Now you know some of the benefits of Shinefinity, it’s time to talk application. Follow this step-by-step guide to ensure beautiful results, every time.
PRE-TREAT: Shinefinity glaze can be applied to pre-shampooed or dry hair. #PROTIP: For a softer result, pre-cleanse the hair with Wella Professionals Elements Renewing Shampoo, towel-dry, and proceed with color application.
MIX: Shinefinity Zero Lift Glaze + Activator (Brush & Bowl –OR- Bottle) in a 1:1 mixing ratio.
APPLY: Choose a technique that works best for you and your salon guest. Apply from root to tip, sweep on between balayage, or enhance highlighted ribbons throughout the head form. Get creative, have fun and watch as the hair transforms.
DEVELOP: Once application is complete, develop Shinefinity glaze for up to 20 minutes. PROTIP: Enhance intensity and saturation with heat and a Climazon.
WASH AND ‘GLOW’: After processing is complete, shampoo, condition, blow dry and GLOW.