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BlondorPlex: What Is It? Why Do You Need It?
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10.23.2023

BlondorPlex: What Is It? Why Do You Need It?

BlondorPlex: What Is It? Why Do You Need It?

Looking to go blonde but you don’t want to compromise the integrity and health of your hair? We get it. In a world where trends and personal style are constantly evolving, safely lightening the hair has become an art form. The secret to minimizing damage, while keeping integrity intact is built on the foundation of precision, placement, technique, formulation and product choice. It is a delicate balancing act and we are here to show you how to lighten up without letting you down.

WHAT IS BLONDORPLEX?

Wella Professionals revolutionary BlondorPlex Multi Blonde Dust-Free Powder Lightener formula features a bond builder technology that provides up to 9 levels of lift and up to 97% less breakage. Perfect for on-scalp and off-scalp application, containing anti-yellow molecules to help reduce orange/yellow undertones during the lightening process.

HOW DOES IT WORK?

The science behind BlondorPlex is one of a kind and simply put… the ultimate tool for your blonding services. During the lightening process, amino-acid bonds are broken down and damaged. Bond builders in Wella Professionals BlondorPlex help to reconstruct inner hair bonds, strengthen to the core and rebalance pH for a beautiful lift and healthy result. 

HOW DO YOU USE IT?

STEP 1: Customize your look with any on-scalp or foil application. Mix BlondorPlex + Welloxon Perfect Crème Developer in a 1:1.5 mixing ratio, up to a 1:2 mixing ratio. Choose between: 3% (10 volume), 6% (20 volume), 9% (30 volume) or 12% (40 volume) developer. Remember… “the power is in the powder”. The developer will help determine the speed of the lift and the powder will determine the strength. Develop up to 50 minutes.
STEP 2: After the desired lift is achieved, rinse thoroughly and apply WellaPlex No. 2. Bond Stabilizer. Get ready…this is when the magic happens. Develop for 10 minutes. Rinse, shampoo, condition and style hair as usual. Wellaplex No. 2 is recommended to be used with all lightening services and perfect for all hair types.
STEP 3: Keep hair strong, smooth and soft until the next in-salon service with: WellaPlex No. 3 Hair Stabilizer. HOW-TO USE: Shampoo hair with your favorite Wella Professionals shampoo, towel dry, and apply No.3 Hair Stabilizer from roots to ends. Leave in for 5-10 minutes and rinse thoroughly. Style hair as usual. Use once a week.
The key to maintaining happy and healthy hair is utilizing the proper treatments and products in the salon and at home. Is your lightener delivering the best results, while maintaining optimal hair structure? Or is it time for a change? Don’t worry… we won’t tell.

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