Hair ColorCreativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.
Looking to go blonde but you don’t want to compromise the integrity and health of your client's hair? We get it. In a world where trends and personal style are constantly evolving, safely lightening the hair has become an art form. The secret to minimizing damage, while keeping integrity intact is built on the foundation of precision, placement, formulation and product choice. It's a delicate balancing act and we're here to show you how to lighten up, without letting you down. Follow along as we explore Wella Professionals BlondorPlex and the remarkable Plex Technology of WellaPlex. WHAT IS BLONDORPLEX?
Wella Professionals revolutionary BlondorPlex Multi Blonde Dust-Free Powder Lightener formula features a bond builder technology that provides up to 9 levels of lift and up to 97% less breakage. Perfect for on-scalp and off-scalp application, containing anti-yellow molecules to help reduce orange/yellow undertones during the lightening process. HOW DOES IT WORK?
The science behind BlondorPlex is one of a kind and simply put… the ultimate tool for your blonding services. During the lightening process, amino-acid bonds are broken down and damaged. Bond builders in Wella Professionals BlondorPlex help to reconstruct inner hair bonds, strengthen to the core and rebalance pH for a beautiful lift and healthy result. HOW DO YOU USE IT?
STEP 1
Customize your look with any on-scalp or foil application. Mix BlondorPlex + Welloxon Perfect Crème Developer in a 1:1.5 mixing ratio, up to a 1:2 mixing ratio. Choose between: 3% (10 volume), 6% (20 volume), 9% (30 volume) or 12% (40 volume) developer. Remember… “the power is in the powder”. The developer will help determine the speed of the lift and the powder will determine the strength. Develop up to 50 minutes. STEP 2
After the desired lift is achieved, rinse thoroughly and apply WellaPlex No. 2. Bond Stabilizer. Get ready…this is when the magic happens. Develop for 10 minutes. Rinse, shampoo, condition and style hair as usual. Wellaplex No. 2 is recommended to be used with all lightening services and perfect for all hair types. STEP 3
Keep hair strong, smooth and soft until the next in-salon service with: WellaPlex No. 3 Hair Stabilizer, the perfect retail item for your salon guest. HOW-TO USE: Shampoo hair with your favorite Wella Professionals shampoo, towel dry, and apply No.3 Hair Stabilizer from roots to ends. Leave in for 5-10 minutes and rinse thoroughly. Style hair as usual. Use once a week. The key to maintaining happy and healthy hair is utilizing the proper treatments and products in the salon and at home. Is your lightener delivering the best results, while maintaining optimal hair structure? Or is it time for a change? Don’t worry… we won’t tell.
BLONDORPLEX CREAM TONERS
Looking to refine and tone after your BlondorPlex lightening service? Reach for Wella Professionals BlondorPlex Permanent Cream Toners - our first dedicated express toning solution to complement all lightening services. Pre-mixed with Plex technology, offering up to 90% less breakage for perfectly blended blonde results in just 5 minutes. (That's right! WellaPlex No.2 is built in! Saving you time in the salon and keeping hair healthy.) Once desired lightening is achieved, customize the look with four shades, plus one ultra cool booster for balanced blonde results.
/16 Lightest Pearl: Ideal for light levels to add a delicate pearl finish, neutralize yellow tones and reduce unwanted warmth. /81 Pale Silver: Ideal to neutralize orange or achieve icy cool tones on lighter levels. /36 Crystal Vanilla: Suitable for all levels to add sophisticated creamy golden tones and shiny results. /96 Sienna Beige: Ideal for all levels to add a delicate rose beige with a touch of violet to balance and complement, neutral to warm blondes. /86 Booster: Intensify neutralization of brassiness and unwanted warmth. HOW TO MIX
APPLICATION TIPS:
Begin application of Wella Professionals BlondorPlex Permanent Cream Toners, at the back of the head. Continue application to the mid sections, finishing at the front hairline. Develop for five minutes. For quick results, apply BlondorPlex Permanent Cream Toners at the basin to pre-shampooed hair. APPLICATION: Choose your application method utilizing a bowl and brush or a color applicator bottle. For a more saturated finish, apply with a bowl and brush.
PROCESSING TIME: Extend development time for increased neutralization and tonal saturation.
ULTRA COOL BOOSTER: Customize any formula with Wella Professionals BlondorPlex Permanent Cream Toners /86 Ultra Cool Booster. Add 1g-5g to 30g of a core shade for increased neutralization and tonal finish. (Watch out! /86 Ultra Cool Booster is intensely cool if used alone.) STAY CONNECTED
Inspired to learn more? Follow Wellastore.com on Instagram (@wellastoreusa) for education, #ProTips and industry secrets. Learn from top salon professionals around the globe and tag us for a chance to be featured. Be the first to know about exclusive promos, LIVE education, plus take a front seat to everything Wellastore. We can't wait to see what you create. Happy Coloring!