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This Year’s Beauty Envision Awards…

Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.

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04.30.2020

This Year’s Beauty Envision Awards…

Shattered, But Stronger Together

Let’s be honest, 2020 has gone nothing like we expected it to, and that includes the lead up to this year’s Beauty Envision Awards.

In response to the current Covid-19 Crisis, we have decided in the best interest of all involved, to cancel the live BEA event scheduled for August 9th in Las Vegas at The Aria and replace it with a Digital Finalist Competition.

While we’ve been eager to watch a new generation of artists strut the stage, we’ve needed to make a slight change of plans to keep everyone safe & socially distanced.

Entries still close on May 22 with semi-finalists and finalists rounds to follow.
Instead of an in-person event, the final round of the competition will be hosted digitally.
Finalists will receive a package with all the color, products and tools (including a mannequin) they’ll need to create their final look.
Additionally, finalists will also receive digital coaching with their category mentor.
Once they’ve created their vision, finalists will submit their look to the ‘gram along with uploading a 2-minute video explaining their process and inspo to our judging platform.
Winners will be selected based on a combination of online votes plus judging and still announced on August 9.
Funds from the live event will be redirected to support the industry through these uncertain times.
Wella Education will also be hosting a digital fundraiser to help support salon pros in need.

Getting Back in the BEA Spirit

This competition is literally unlike any other. While competitors from across the world are turning to their mannequins to get creative from home, we’re looking for new ways to connect our #WellaFamily. As Netflix queues dwindle and the entry deadline still fast approaches, inspiration is waiting in the reruns of BEA 2019.

Whether you’re dreaming of winning or just awed by the experience, relive the excitement with last year’s live stream, including a full recap of the event and energy that brings our favorite day to life! These videos not only remind us why we compete, but also of our worldwide community that is taking this crazy world on together.

Learning from the Pros

Last year, more than 5,000 beauty professionals from the U.S., Canada and Puerto Rico entered their best looks, with 27 moving on to the live competition at LA’s Hollywood Palladium. Led by their technicolor dreams, the artists brought their “Kaleidoscope” looks to unbelievable heights. Each artist worked alongside their mentor to create jaw-dropping styles in front of onlookers, followed by a showcase and award ceremony.

After fierce competition and shattered expectations, the winners emerged: 🏆

ghd Editorial Hair Artist: Carly Purdy (CA), Valvano Salon
Nioxin Bridal Hair Artist: Shakhnoza Azimova (US), Affinity Hair Academy
Kadus Total Transformation Artist: Daniel Lozada (PR), Saline Salon
COTY FUTURE STAR: Bryan Nieves Santana (PR), Modern Hairstyling Institute
SebMan Men’s Hair Artist: Adrean de la Parra (US), The Kingly Hair Group Salon
Sebastian Professional Creative Hair Artist: Nico Norris (US), Vamp Hair Studio
- People’s Choice Award: Nico Norris (US), Vamp Hair Studio
OPI Nail Artist: Amy Hwang (CA), Kumi Nail Beauty Bar
Wella Professional US Color Artist: Emma Hancock, Moriah Brandon’s Hair Salon
Wella Professional CA Color Artist: Elena Bogdanets, Figaro Salon
Mentor of the Year: Dani Zaugg (US), Taylor Andrews Academy of Hair Design
Elite Artist: Jose Quinones (PR), Peter Cardon Salon
Salon Team: The Harlot Salon (US)

Applying Old Lessons to a New Competition

After last year’s winners reawaken your creativity, begin imagining your own look for this year’s competition. This year’s theme is Fractured. And with a whole new meaning considering the unprecedented circumstances, we have no doubt that you’ll unveil especially earth-shattering entries to suit this year’s theme.

⚡️ Show us your never-before-seen creativity and skill in the following 12 categories:

HOW TO ENTER

Get Ready to Shatter Standards

Bringing your look to life is still possible! All it takes is a mannequin, your go-to supplies, and of course, your unparalleled talent. Start by checking out category details and Pinterest boards. Then, get to crafting your best look at home!

Choose the category you want to enter in, check out the corresponding Pinterest board for category guidelines, stock up on supplies from ProfessionalStore.com, then make your vision come to life.
Post your work to Instagram with the applicable category hashtag and mention @wellaeducation to enter.
Online votes are counted toward a final score for semi-finalists and finalists, so find your favorite entry on the category page and vote.

As artists, we’re known for our imaginative approaches. Let’s do our best to go with the flow and master our craft, even through crisis. Our creativity can achieve anything, as long as we do it together. So, start creating and show us what you’ve got!