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Trend Alert: 2024 Festival Hair Color and Styles

Creativity is at the core of what we do. To help you stay inspired, we created a hub with all your haircolor needs. Our blog covers the latest trends, formulas, professional tips and inspiration.

04.08.2024

Trend Alert: 2024 Festival Hair Color and Styles

Are you ready? Festival Season 2024 has officially arrived with a burst of vibrant colors and playful styles. Achieve the most requested looks of the season and get inspired to create with haircolor and styling recommendations from top salon pros. With bold hues and soft pastels, embrace bohemian braids, space buns and eye-catching looks to celebrate the season.

Image Credit: @karissaheadingtonhair and @richie.hairstylist MILD LIGHTENER Wella Professionals Blondor Multi Blonde Powder Lightener Welloxon Perfect Pastel Creme Developer 1.9% (6 volume) (1:4 Mixing Ratio)

#PROTIP: Apply mild lightener to mid-lengths and ends to brighten and remove dark tones. FOIL Wella Professionals BlondorPlex Powder Lightener Welloxon Perfect Creme Developer 6% (20 volume)

After lightening, strengthen the hair and balance pH with Wella Professionals WellaPlex No. 2 Bond Stabilizer. Apply Wellaplex N°2 Bond Stabilizer to damp hair. Leave on for 10 minutes. Rinse well. TONE Color Touch 10/81 + 10/6 Color Touch Emulsion 1.9% (6 volume) CREATIVE COLOR Wella Professionals Color Fresh Create Nu-Dist Pink CARE Gently cleanse and increase hair resilience against breakage with Wella Professionals Fusion Intense Repair Shampoo. Formulated with silk amino acids, to cleanse, repair and protect against mechanical damage. Follow with Wella Professionals Fusion Intense Repair Conditioner to achieve smooth and resilient results. TREAT + STYLE Treat with Wella Professionals Ultimate Repair Miracle Hair Rescue, to repair inside and out with AHA and Omega-9. Apply 10–20 pumps to clean, towel-dried hair and gently comb through. Leave on for 90 seconds. Continue with Wella Professionals EIMI Perfect Me Hair Lotion to add smoothness and shine. Create a center parting and style the hair into two space buns. Release hair at the fringe section to frame the face and soften the look. Finish with Sebastian Professional Shaper Zero Gravity Hairspray for flexible hold.

Image Credit: @kennyhairartist

LIGHTEN Wella Professionals BlondorPlex Powder Lightener Welloxon Perfect Creme Developer 6% (20 volume)

After lightening, strengthen the hair and balance pH with Wella Professionals WellaPlex No. 2 Bond Stabilizer. Apply Wellaplex N°2 Bond Stabilizer to damp hair. Leave on for 10 minutes. Rinse well.

COLOR BLOCK Wella Professionals Koleston Perfect 0/65 + 9/81 + 44/65 Welloxon Perfect Creme Developer 3% (10 volume)

GLAZE Wella Professionals Shinefinity 00/89 Shinefinity Activator, Bottle Application

CARE Reach for Wella Professionals INVIGO Brilliance Shampoo, Conditioner and Miracle BB Spray to lock in color and complete the look. INVIGO Brilliance is pH optimized for long lasting color protection, formulated with Brilliance-Blend™: Copper encapsulating molecules to maintain vibrancy and Vitamin E to control oxidation.

STYLE + FINISH Finish the look with soft beach waves, created by the ghd Platinum+ Styler, 1" flat iron and Sebastian Professional Trilliant Spray. Seal with Sebastian Professional Dark Oil Silkening Mist to deliver stunning shine and beautiful results.

Image Credit: @mayssas_beauty_mark

Chunky highlights are back in a big way – but did you know they are perfect for a curly balayage? Add thick ribbons to ringlets and take bold dimension to the next level this festival season.

LIGHTEN Wella Professionals Blondor Freelights Blondor Freelights Developer 9% (30 volume) TONE Color Touch 66/45 + 77/45 Color Touch Emulsion 1.9% (6 volume)

CARE Complete the color service with Wella Professionals Oil Reflections Luminous Reveal Shampoo and Reboost Mask to restore hair smoothness and replenish hair structure. STYLE Create a soft bouncy style and finger coil definition with Wella Professionals Nutricurls Curlixir Balm Defining Balm. Hydrate and finish with Sebastian Professional Dark Oil and Wella Professionals EIMI Stay Firm Hairspray to reduce frizz and lock in shine.

Image Credit: @thathairstylist_jimy, Model: @juelzsamtana. PREP Balance porosity and prep the hair canvas with Wella Professionals ColorMotion+ Pre Color Treatment. Spray on dry hair, concentrating on porous ends. Dry hair lightly with a hair dryer. Continue with color application. COLOR Wella Professionals Color Fresh Create Tomorrow Clear New Blue Next Red

Wella Professionals Koleston Perfect 0/30 Welloxon Perfect Pastel Developer 1.9% (6 volume) #PROTIP: “I did NOT want green so where the blue and yellow/gold met, I coated the hair with clear and lightly feathered in the opposing colors.”

CARE Complete the service with Wella Professionals Ultimate Repair Shampoo and Conditioner, the perfect daily duo to visibly repair damaged hair and rebuild strength inside and out. Suitable for all hair types. STYLE Prep the hair with Wella Professionals Ultimate Repair Protective Leave-In to instantly protect hair from five key concerns: frizz, breakage, UV, heat and mechanical damage. Finish the look with Wella Professionals EIMI Glam Mist Shine Spray - formulated to add shine and reduce the effects of humidity and UV.

Image Credit: @karissaheadingtonhair and @richie.hairstylist Wella Professionals BlondorPlex Powder Lightener Welloxon Perfect Creme Developer 6% (20 volume)

After lightening, strengthen the hair and balance pH with Wella Professionals WellaPlex No. 2 Bond Stabilizer. Apply Wellaplex N°2 Bond Stabilizer to damp hair. Leave on for 10 minutes. Rinse well. ROOTS Wella Professionals Koleston Perfect 55/66 Welloxon Perfect Creme Developer 6% (20 volume) MIDS + ENDS Wella Professionals Koleston Perfect 55/66 + 6/0 + 0/65 Welloxon Perfect Crème Developer 9% (30 volume) COLOR Color Fresh Create High Magenta CARE Cleanse and add body with Sebastian Professional's Dark Oil Lightweight Shampoo and Conditioner. Hydrate and protect with Wella Professionals INVIGO Miracle BB Spray, then apply Sebastian Professional Taming Elixir to the mid-strands and ends, before blow-drying. CROWN BRAID STYLE Get the look with Wella Professionals EIMI Flowing Form Anti Frizz Hair Balm. Maintain control, reduce frizz and add smoothness when braiding. Once braid is complete, apply one pump of Wella Professionals Oil Reflections Light Luminous Reflective Oil to fingertips, and gently massage and pull sides of the braid to pancake and expand. Finish the look with Nioxin Pro Clinical Strong Hold Hairspray, a flexible spray with reliable hold and humidity protection.

Image Credit: @nikkiclifford_hair

LIGHTEN Wella Professionals Blonder Multi Blonde Powder Lightener Welloxon Perfect Creme Developer 6% (20 volume) TONE Wella Professionals Illumina Color 8/69 Welloxon Perfect Pastel Creme Developer 1.9% (6 volume)

CREATIVE COLOR Wella Professionals Color Fresh Create: Pure Violet, Tomorrow Clear, High Magenta *Apply from mid-lengths to ends for a soft gradient result.

CARE Lock in color and hydrate with Wella Professionals ColorMotion+ Shampoo and Conditioner. Our favorite salon combo to moisturize and restore hair surface quality for radiant light reflection.

STYLE Combine Wella Professionals Oil Reflections Luminous Smoothing Oil and Sebastian Professional Potion 9, apply to the mid-strands and ends. Blow-dry to achieve a beautiful, smooth and shiny result.

Finish the look with loose waves created by the ghd Soft Curl 1.25" and Wella Professionals EIMI Thermal Image Heat Protection Spray.