Haircare
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11.15.2022
Boost your Annual Revenue with At-Home Care
At-home care is one of the best ways to boost your annual revenue without having to do anything other than provide your clients with the products they need to enhance their salon services. In the video below Anna Holaday dives into product demographics to help you determine which group of consumers is most likely to buy a particular product. Knowing your target audience is critical for effectively designing and marketing products, and by identifying ideal consumers, you can develop a sales strategy that appeals directly to your target audience.
We use demographic information to tailor product packaging, advertisements, and pricing as a company. Understanding Product demographics breaks down how the brand designs the products you carry to meet the needs of different clients.
Tips for Retail Success
Home Care products for guests to use at home can extend their experience within the salon. These products should be discussed with the client at the onset of the service and during the consultation. We are setting the expectation for the client of what they will need to do to maintain their investment.
Do:
- Offer products as the completion of service, not an afterthought
- Recommend products based on the client’s concerns, lifestyle, and budget
- “Prescribe” a regimen to continue the experience at home
Don’t:
- Decide your client’s priorities
- Overwhelm your clients with too many options
- Don’t offer what you don’t have
4 top tips for offering Home Care to clients
WHAT I am using on you today
WHY I am using this
HOW will you use this at home
LOVE What you will love about this product…
Home Care Recommendation
- Promote Novelty
- Instill a Sense of Reciprocity
- Display Social Proof
- Build a Community
- Create Comfort
- Invoke Urgency
- Tell a Story
- Set Minimal Parameters