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caramelhero

03.04.2024

TREND ALERT: Caramel Drizzle Hair Color

blonde hero

02.27.2024

Blonde Secrets: Expert Formulas and Salon Tips

wellarewardslogo

02.26.2024

The NEW Wella Rewards: Earn and Redeem Like a Pro

color touch

02.26.2024

15 Color Touch Shades Every Stylist Needs

alicia headshot

02.19.2024

#PROTIPS with Wella Signature Artist Alicia Avanpre

curlhero

02.12.2024

Curl Confidence: Professional Color and Haircare Tips

should-you-wash-hair-colouring-ultimate-prep-guide-19e7b0d1

02.06.2024

Should You Wash Hair Before Coloring? The Ultimate Prep Guide

carerra

02.05.2024

#PROTIPS with Wella Signature Artist Carrera Alvarez

koleston

01.22.2024

5 Expert Techniques: Wella Professionals Koleston Perfect

jessica

01.19.2024

#PROTIPS with Wella Signature Artist Jessica Stranieri

Back of model’s head with long, wavy, brunette hair. They are holding a box of Color Touch demi-permanent hair color.

01.18.2024

Is Demi or Semi Permanent Hair Color Damaging?

blondorhero

01.15.2024

Blondor Soft Blonde Cream: What? Why? How?